About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 20 hours to complete
Spanish

Skills you will gain

  • Planeación
  • Toma de decisiones
  • Estrategia
  • Trabajo en Equipo
  • Implementación
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 20 hours to complete
Spanish

Offered by

Placeholder

Tecnológico de Monterrey

Syllabus - What you will learn from this course

Week1
Week 1
5 hours to complete

Implicaciones estratégicas de la marca

5 hours to complete
2 videos (Total 8 min), 13 readings, 4 quizzes
Week2
Week 2
4 hours to complete

La nueva gestión de marca

4 hours to complete
2 videos (Total 13 min), 10 readings, 3 quizzes
Week3
Week 3
5 hours to complete

Lanzamiento de la marca

5 hours to complete
2 videos (Total 12 min), 9 readings, 4 quizzes
Week4
Week 4
6 hours to complete

Manteniendo una marca a largo plazo

6 hours to complete
2 videos (Total 11 min), 10 readings, 5 quizzes

About the Gestión de Marca Specialization

Gestión de Marca

Frequently Asked Questions

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