About this Specialization

Esta especialización está dirigida a emprendedores, gerentes de mercadotecnia y ejecutivos de negocio que busquen generar un mejor entendimiento del valor que las marcas aportan al negocio. En los cuatro cursos, se revisarán los lineamientos para desarrollar estrategias de marca efectivas para lograr una vinculación con los clientes y fortalecer la imagen corporativa y su desempeño. Adicionalmente, se revisa la importancia de crear una marca personal y el impacto que esto puede tener en el desempeño personal y en los proyectos en los que se vea involucrado. La gestión de marca representa un elemento clave en la estrategia de la empresa. Esta especialización busca presentar por qué y cómo se puede sacar el mayor provecho de este elemento.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 4 months to complete
Suggested pace of 6 hours/week
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 4 months to complete
Suggested pace of 6 hours/week
Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 4 Courses in this Specialization

Course1

Course 1

¿Cómo funcionan las marcas?

Course2

Course 2

Implicaciones estratégicas de la marca

Course3

Course 3

Proceso de gestión de marca estratégico

Course4

Course 4

Desarrollo de tu marca personal

Offered by

Placeholder

Tecnológico de Monterrey

Frequently Asked Questions

More questions? Visit the Learner Help Center.