Tecnológico de Monterrey

Desarrollo de tu marca personal

This course is part of Gestión de Marca Specialization

Ruben Treviño

Instructor: Ruben Treviño

5,204 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(50 reviews)

Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(50 reviews)

Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

15 assignments

Taught in Spanish

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Build your subject-matter expertise

This course is part of the Gestión de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Antes de abordar el tema de marca personal hay que visualizar muy bien las metas de carrera y vida y ponerles un propósito u objetivo; el impacto en la sociedad, tu diferenciación, soporte de imagen y propuesta de valor. Esto debe pasarse por los retos y oportunidades que generó el Covid. A la vez el participante deberá entender las prácticas de las marcas exitosas para transformarse en profesionales de excelencia y calidad internacional.

What's included

2 videos13 readings4 assignments1 discussion prompt

Antes de caer en la tentación de buscar nombres o diseñar productos se debe de seguir un proceso de mercadotecnia que servirá como la base para la creación o evolución de la marca. Entender las razones por las que la gente compra en espacios físicos o vía comercio electrónico, dominar los principios de ventas para incluirlos en la propuesta de valor. Tener una clara noción de los requerimientos de tecnología y apps que se deben dominar.

What's included

2 videos10 readings3 assignments1 discussion prompt

Una marca es el último eslabón de una cadena de eventos. Ya que tenemos claro el terreno donde competiremos, los atributos diferenciales y el entendimiento de los tipos de marca con quien te identificarás más, se procede a la búsqueda ya sea apoyado por profesionales o bien haciéndolo uno mismo lograr consolidar una gran marca.

What's included

2 videos9 readings3 assignments1 peer review1 discussion prompt

Las herramientas tecnológicas que hay hoy en día permiten que prácticamente cualquiera de nosotros esté en condiciones de diseñar y proyectar una nueva marca a un mínimo costo. Esto de nada servirá si no lo damos a conocer y alimentamos constantemente con contenidos de valor en los diferentes puntos de contacto y redes sociales y profesionales.

What's included

3 videos10 readings5 assignments1 discussion prompt

Instructor

Instructor ratings
4.6 (8 ratings)
Ruben Treviño
Tecnológico de Monterrey
1 Course5,204 learners

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