Tecnológico de Monterrey

Desarrollo de tu marca personal

This course is part of Gestión de Marca Specialization

Taught in Spanish

Ruben Treviño

Instructor: Ruben Treviño

3,210 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(31 reviews)

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(31 reviews)

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Gestión de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Antes de abordar el tema de marca personal hay que visualizar muy bien las metas de carrera y vida y ponerles un propósito u objetivo; el impacto en la sociedad, tu diferenciación, soporte de imagen y propuesta de valor. Esto debe pasarse por los retos y oportunidades que generó el Covid. A la vez el participante deberá entender las prácticas de las marcas exitosas para transformarse en profesionales de excelencia y calidad internacional.

What's included

2 videos13 readings4 quizzes1 discussion prompt

Antes de caer en la tentación de buscar nombres o diseñar productos se debe de seguir un proceso de mercadotecnia que servirá como la base para la creación o evolución de la marca. Entender las razones por las que la gente compra en espacios físicos o vía comercio electrónico, dominar los principios de ventas para incluirlos en la propuesta de valor. Tener una clara noción de los requerimientos de tecnología y apps que se deben dominar.

What's included

2 videos10 readings3 quizzes1 discussion prompt

Una marca es el último eslabón de una cadena de eventos. Ya que tenemos claro el terreno donde competiremos, los atributos diferenciales y el entendimiento de los tipos de marca con quien te identificarás más, se procede a la búsqueda ya sea apoyado por profesionales o bien haciéndolo uno mismo lograr consolidar una gran marca.

What's included

2 videos9 readings3 quizzes1 peer review1 discussion prompt

Las herramientas tecnológicas que hay hoy en día permiten que prácticamente cualquiera de nosotros esté en condiciones de diseñar y proyectar una nueva marca a un mínimo costo. Esto de nada servirá si no lo damos a conocer y alimentamos constantemente con contenidos de valor en los diferentes puntos de contacto y redes sociales y profesionales.

What's included

3 videos10 readings5 quizzes1 discussion prompt

Instructor

Instructor ratings
4.4 (5 ratings)
Ruben Treviño
Tecnológico de Monterrey
1 Course3,210 learners

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4.6

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