Tecnológico de Monterrey

¿Cómo funcionan las marcas?

This course is part of Gestión de Marca Specialization

3,767 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.9

(87 reviews)

|

98%

Beginner level

Recommended experience

23 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

15 quizzes

Taught in Spanish

Course

Gain insight into a topic and learn the fundamentals

4.9

(87 reviews)

|

98%

Beginner level

Recommended experience

23 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Gestión de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

En este primer tema revisaremos los conceptos básicos de una marca. Analizaremos cada uno de los elementos que constituyen la base de la creación de una marca, y cuyo fortalecimiento implica una mejora en el desempeño para la organización.

What's included

2 videos13 readings4 quizzes1 discussion prompt

En este tema conoceremos cómo funciona una marca desde la perspectiva del consumidor y de la empresa. Identificaremos las principales funciones de una marca y explicaremos los elementos tangibles que construyen una marca. Analizaremos también cómo están cambiando los hábitos y los patrones de los consumidores post pandemia y cómo se están gestionando las marcas ante este cambio.

What's included

2 videos10 readings3 quizzes1 discussion prompt

En este tercer tema conoceremos cómo mantener la reputación de una marca en el largo plazo. Identificaremos aspectos de una marca, su público objetivo, cómo crear una identidad visual e imagen de marca. Analizaremos también el ciclo de vida de una marca y su anatomía.

What's included

2 videos9 readings3 quizzes1 peer review1 discussion prompt

En este tema conoceremos los tipos de estrategia adoptados por diferentes marcas como arquitectura de marca. Identificaremos la importancia de tener un slogan, como se diseña y conoceremos también que es branding interno y cómo puede favorecer a la cultura de trabajo de la empresa poner en marcha un plan interno de marca.

What's included

3 videos10 readings5 quizzes1 discussion prompt

Instructor

Instructor ratings
4.7 (17 ratings)
Rafael José Arria Ramos
Tecnológico de Monterrey
2 Courses13,481 learners

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4.9

87 reviews

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