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Using GenAI for Tailored Customer Emails
Coursera Instructor Network

Using GenAI for Tailored Customer Emails

Jana Porter

Instructor: Jana Porter

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Key components of effective email marketing including best practices for AI application in email marketing.

  • Techniques for using Generative AI to do customer segmentation and create customer personas.

  • Methods for using Generative AI to create tailored email content (prompting and rewriting content according to customer segments and personas).

Details to know

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Recently updated!

September 2024

Assessments

3 assignments

Taught in English

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There are 3 modules in this course

This course is designed to equip you with the essential knowledge to use generative AI for creating tailored customer emails, enabling you to elevate your email marketing strategies with innovative tools. You'll gain practical insights into efficiently utilizing AI to craft personalized email content and learn actionable strategies for integrating these AI tools into your email marketing workflows.

What's included

1 video1 reading

This lesson focuses on the core capabilities of GenAI in email marketing. You'll learn how GenAI can effectively draft and personalize customer emails. Additionally, you'll discover popular AI tools, explore prompt engineering, and uncover how to leverage GenAI for customer segmentation and creating distinct personas.

What's included

4 videos3 readings1 assignment

This lesson focuses on utilizing GenAI tools to create tailored email content for specific customer segments. Learners will explore practical steps to enhance their email drafting process and understand how to leverage GenAI for effective personalization of email copy and email design.

What's included

4 videos3 readings2 assignments

Instructor

Jana Porter
5 Courses1,900 learners

Offered by

Recommended if you're interested in Marketing

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