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GenAI for Marketing: Ethics and Trends

This course is part of GenAI for Marketing and Customer Insights Specialization

Instructors: Ritesh Vajariya

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify the ethical implications of generative AI applications in marketing.
Explain the key principles and frameworks for ethical decision-making in AI-driven marketing.
Apply ethical considerations when designing AI-powered marketing campaigns and strategies.
Assess potential ethical risks in AI-driven marketing initiatives and develop appropriate mitigation strategies.

Skills you'll gain

Tools you'll learn

Risking

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the GenAI for Marketing and Customer Insights Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

This course, we’ll embark on a transformative journey into the world of generative AI and its revolutionary impact on marketing. As a forward-thinking marketer or AI enthusiast, you’ll explore how to harness the incredible power of AI responsibly, developing strategies that are not only innovative but also ethically sound. Get ready to master the art of AI-powered marketing while navigating the ethical challenges that come with it, equipping yourself to thrive in the AI-driven marketing landscape.

This course is designed for marketing professionals, digital marketers, content creators, marketing managers, CMOs, marketing strategists, business owners, and entrepreneurs. If you're looking to enhance your marketing efforts with the power of generative AI while maintaining ethical integrity, this course is for you. Whether you're a seasoned marketing expert or new to AI, you’ll gain valuable insights to elevate your marketing game. Learners should have a basic understanding of marketing principles and digital marketing, along with a familiarity with AI concepts—no coding required. You'll also need access to a computer with an internet connection and an open mind, ready to explore the intersection of new technology and ethical considerations. By the end of this course, you’ll be able to develop and implement ethically sound, AI-driven marketing strategies. You will learn to identify ethical implications, apply ethical frameworks, design AI-powered campaigns with integrity, and assess potential risks to ensure your marketing initiatives are both innovative and responsible.

Module details

This course empowers marketers to navigate the transformative world of generative AI while upholding the highest ethical standards. You’ll explore how AI revolutionizes marketing by enabling more personalized, efficient, and impactful campaigns. But more than that, this course teaches you to implement AI responsibly—balancing innovation with ethics. Through real-world case studies, hands-on projects, and in-depth discussions, you’ll learn to identify ethical risks, apply AI frameworks, and create AI-driven marketing strategies that respect privacy, avoid bias, and build trust.