About this Course

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Beginner Level

El curso no tiene requisitos previos. Sin embargo, aquellos con conocimientos afines a la realidad empresarial abordarán el curso con mayor facilidad

Approx. 13 hours to complete
Spanish
Subtitles: Spanish

What you will learn

  • Aplicar el modelo básico de la evolución de una industria cuyo producto es susceptible de diferenciación a una situación de negocio particular.

  • Identificar las estrategias competitivas más apropiadas para cada momento de la evolución de una industria.

  • Evaluar un modelo de negocio y sus elementos centrales.

  • Identificar las transiciones más desafiantes de cara a los cambios en el contexto competitivo y entender sobre qué variables organizacionales operar.

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

El curso no tiene requisitos previos. Sin embargo, aquellos con conocimientos afines a la realidad empresarial abordarán el curso con mayor facilidad

Approx. 13 hours to complete
Spanish
Subtitles: Spanish

Offered by

Universidad Austral logo

Universidad Austral

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

La Historia de las Industrias

3 hours to complete
5 videos (Total 22 min), 4 readings, 1 quiz
5 videos
Introducción al curso: Las Fuerzas de la Rentabilidad3m
De la Ley de Crecimiento Exponencial a los negocios5m
Estrategia desde el nacimiento y exploración hasta la aparición del diseño dominante5m
Competir con y sin espacio6m
4 readings
Bienvenidos al IAE Business School2m
Fundamentos de la Estrategia1h 10m
¿Cómo enfrentar los desafíos de la humanidad a través de tecnologías exponenciales?10m
Difusión de la Innovación4m
1 practice exercise
Desempeño M135m
Week
2

Week 2

2 hours to complete

La Posición Competitiva

2 hours to complete
4 videos (Total 17 min), 2 readings, 1 quiz
4 videos
Valor creado y capturado3m
Posicionamientos típicos en industrias maduras4m
Segmentación vs. Estrategias de nicho5m
2 readings
La Evolución del Contexto1h 20m
Elige tu nicho de mercado5m
1 practice exercise
Desempeño M240m
Week
3

Week 3

3 hours to complete

La Velocidad a la cuál Escalar un Negocio

3 hours to complete
3 videos (Total 16 min), 4 readings, 2 quizzes
3 videos
La construcción de barreras competitivas5m
La competencia en industrias de plataforma4m
4 readings
El Desarrollo de Capacidades como Centro de la Estrategia1h
Ciclo de vida del producto - Campbells Soup5m
Recursos y Capacidades identificación11m
Modelo de negocio de plataforma2m
1 practice exercise
Desempeño M340m
Week
4

Week 4

4 hours to complete

Los Nuevos Negocios

4 hours to complete
3 videos (Total 13 min), 3 readings, 2 quizzes
3 videos
Los caminos para crear negocios disruptivos5m
El ERIC como tarea4m
3 readings
Atractividad de los Negocios45m
El ADN de los innovadores; Julian Melo en TEDx15m
La Estrategia del Océano Azul5m
1 practice exercise
Desempeño M430m

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