Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling
Beginner · Specialization · 3 - 6 Months
University of Washington
Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Kubernetes, Jenkins, Docker (Software), Containerization, CI/CD, Google Cloud Platform, Continuous Delivery, Microservices, Application Deployment, Cloud Infrastructure, Cloud Computing Architecture, Scalability
Intermediate · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Marketing, Brand Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Company, Product, and Service Knowledge, Market Analysis
Beginner · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Virtual Reality, UI Components
Intermediate · Course · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Strategies, Marketing, Digital Media Strategy, Marketing Effectiveness, Digital Transformation, Digital Advertising, Digital Marketing, Marketing Channel, Consumer Behaviour, Brand Strategy, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google App Engine, Application Deployment, Cloud Applications, Java, Google Cloud Platform, Cloud Services, Platform As A Service (PaaS), Application Development, Cloud Computing, Java Programming, DevOps
Beginner · Project · Less Than 2 Hours

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Performance Metric, Customer Analysis, Data-Driven Decision-Making, Peer Review
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google App Engine, Cloud Deployment, Application Deployment, Cloud Applications, Google Cloud Platform, Platform As A Service (PaaS), Application Development, DevOps
Beginner · Project · Less Than 2 Hours