Search Engine Marketing Courses
Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.
Popular Search Engine Marketing Courses and Certifications
Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Pay Per Click Advertising, Online Advertising, Search Engine Optimization, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Media Buying, Target Audience, Bidding
Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment
University of Arizona
Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience
University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Stakeholder Management, Content Optimization, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Search Engine Marketing, Stakeholder Communications, Digital Media Strategy, Social Media Marketing
Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
What brings you to Coursera today?
Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Skillshare
Skills you'll gain: Keyword Research, Prompt Engineering, Copywriting, Search Engine Optimization, AI powered creativity, Storytelling, Web Content, ChatGPT, Target Audience, Blogs, Content Development and Management, Content Strategy, Web Analytics and SEO, Content Management, Content Creation, AI Personalization, Writing and Editing, Maintainability, Marketing, Content Optimization
Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Large Language Modeling, Content Optimization, Frontend Performance, Google Analytics, AI Workflows, Google Gemini, LLM Application, Earned Media, AI literacy, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns
Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Data-Driven Marketing, Customer Retention, Meta Ads Manager, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Driving engagement, Keyword Research, Brand Marketing
Skills you'll gain: Google Ads, Strategic Marketing, Data-Driven Marketing, Marketing Strategies, Marketing, Pay Per Click Advertising, Marketing Planning, Customer Analysis, Performance marketing, Advertising Campaigns, Campaign Management, Digital Marketing Campaigns, Business, Advertising, Analysis, Bidding, Performance Reporting, Automation, Forecasting, Communication
Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Brand Management
Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy
What brings you to Coursera today?
Best Search Engine Marketing courses from SkillUp
Top-rated Search Engine Marketing courses offered by SkillUp on Coursera.
- SEO Mastery: From Fundamentals to GenAI and GEO StrategiesIBMIntermediate1 - 3 MonthsSkillUp
- Online Marketing: Social Media, Ads & E-commerce CertificateSkillUpBeginner1 - 3 MonthsSkillUp
- AI SEO: Mastering Generative Engine Optimization (GEO)SkillUpIntermediate1 - 4 WeeksSkillUp
Best Search Engine Marketing certificate programs
Earn a certificate in Search Engine Marketing from top universities and companies.
- Strategic Digital MarketingUniversity of ArizonaIntermediate3 - 6 MonthsSpecialization
- Search Engine Optimization (SEO)University of California, DavisBeginner3 - 6 MonthsSpecialization
- Search Engine Optimization and Content StrategyCourseraIntermediate1 - 3 MonthsSpecialization
Best Search Engine Marketing courses for beginners
Top-rated beginner-friendly Search Engine Marketing courses with no prerequisites.
- Search Engine MarketingSimplilearnBeginner1 - 4 WeeksNo prerequisites
- Google Ads for BeginnersCourseraBeginnerLess Than 2 HoursNo prerequisites
- AI-Powered SEO Content MarketingSkillshareBeginner3 - 6 MonthsNo prerequisites
