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Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.


Popular Search Engine Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Masterclass: Beginner To Advanced Including AI SEO

    Skills you'll gain: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Google Ads, Digital Marketing, Marketing, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Competitive Analysis, Content Strategy, Blogs, Web Content, Social Media, Social Media Strategy, Target Audience, Presentations, Content Creation, Google Analytics, Report Writing, Data Analysis, Analytics, Social Media Marketing, Client Services, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Marketing Optimization & Strategy

    Skills you'll gain: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

  • Next level skills. New Year savings.

    Save on Coursera Plus
  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Social Media Campaigns, Campaign Management, Advertising Campaigns, Google Ads, Social Media, Social Media Strategy, Social Media Marketing, Digital Advertising, Instagram, Online Advertising, Search Engine Marketing, Pay Per Click Advertising, Facebook, Contextual Advertising, Advertising, Paid media, Content Creation, Press Releases, Target Audience, Content Development and Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    Illinois Tech

    Digital Marketing

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Advanced · Course · 1 - 3 Months

What brings you to Coursera today?

Searches related to search engine marketing

search engine optimization and content marketing
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In summary, here are 10 of our most popular search engine marketing courses

  • Google Analytics: Reports & Traffic Analysis: Coursera
  • SEO Masterclass: Beginner To Advanced Including AI SEO: Alex Genadinik
  • Search Engine Marketing: Simplilearn
  • Google Ads for Beginners: Coursera
  • Google Digital Marketing & E-commerce: Google
  • Search Engine Optimization (SEO): University of California, Davis
  • Advanced Marketing Optimization & Strategy: Coursera
  • Search Engine Optimization and Content Marketing: IBM
  • Google Digital Customer Engagement: Google
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder

Frequently Asked Questions about Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy focused on increasing a website's visibility in search engine results pages (SERPs) through paid advertising and optimization techniques. It is important because it helps businesses reach potential customers at the moment they are searching for products or services, driving targeted traffic to their websites. By leveraging SEM, companies can enhance their online presence, improve brand awareness, and ultimately increase conversions and sales.‎

A variety of job opportunities exist in the field of search engine marketing. Common roles include SEM Specialist, Digital Marketing Manager, PPC (Pay-Per-Click) Analyst, and SEO (Search Engine Optimization) Specialist. These positions often involve creating and managing online advertising campaigns, analyzing performance metrics, and optimizing content to improve search rankings. With the growing importance of online visibility, professionals skilled in SEM are in high demand across various industries.‎

To succeed in search engine marketing, you'll need a blend of technical and analytical skills. Key skills include understanding keyword research, familiarity with tools like Google Ads and Google Analytics, and knowledge of SEO principles. Additionally, strong analytical skills are essential for interpreting data and making informed decisions. Creativity is also important for crafting compelling ad copy and landing pages that engage users and drive conversions.‎

There are several excellent online courses available for learning search engine marketing. One notable option is the Search Engine Marketing course, which covers essential concepts and strategies. Additionally, the Google Digital Marketing & E-commerce Professional Certificate offers a comprehensive overview of digital marketing, including SEM. These courses provide valuable insights and practical skills to help you navigate the SEM landscape.‎

Yes. You can start learning search engine marketing on Coursera for free in two ways:

  1. Preview the first module of many search engine marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in search engine marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

To learn search engine marketing effectively, start by enrolling in online courses that cover the fundamentals. Engage with practical exercises and case studies to apply what you've learned. Additionally, consider following industry blogs and forums to stay updated on the latest trends and best practices. Networking with professionals in the field can also provide insights and mentorship opportunities that enhance your learning experience.‎

Typical topics covered in search engine marketing courses include keyword research, ad creation, bidding strategies, campaign management, and performance analysis. Courses often explore into the differences between paid search and organic search, as well as the integration of SEM with other digital marketing strategies. Understanding these topics will equip you with the knowledge needed to create effective marketing campaigns.‎

For training and upskilling employees in search engine marketing, the Google Digital Marketing & E-commerce Professional Certificate is highly recommended. This program provides a comprehensive overview of digital marketing, including SEM, and is designed to equip learners with practical skills applicable in the workplace. Additionally, the Adobe Marketing Specialist Professional Certificate offers valuable insights into marketing strategies that can enhance employee capabilities in SEM.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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