Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
8,063 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
278 reviews
Beginner level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Target Market
- Marketing Operations
- Business Strategy
- Value Propositions
- Market Opportunities
- Marketing Strategies
- Target Audience
- Customer Insights
- Marketing
- Branding
- Brand Marketing
- Consumer Behaviour
- Marketing Planning
- Marketing Strategy and Techniques
- Brand Management
- Product Marketing
- Marketing Management
- Brand Strategy
- Strategic Marketing
- Business Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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Showing 3 of 278
TM
Reviewed on Mar 29, 2022
Increible curso. Se aprende muchisimo y la informacion es abundante pero bien explicada y estructurada, se hace muy ameno estudiarla.
VB
Reviewed on Apr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
AS
Reviewed on May 25, 2022
Un excelente curso que ofrece demasiada información para fortalecer los conocimientos en marketing de tal forma que se desarrollen nuevas habilidades.
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