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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


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    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

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    O

    O.P. Jindal Global University

    Emerging Technologies & Digital Business

    Skills you'll gain: Emerging Technologies, Technology Strategies, Cybersecurity, Digital Transformation, Internet Of Things, Cloud Computing, Business Transformation, Digital Marketing, Business Strategy, Blockchain, Artificial Intelligence, Real Time Data, E-Commerce

    Build toward a degree

    Mixed · Course · 3 - 6 Months

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    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Digital Safety and Security

    Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Computer Security Awareness Training, Information Systems Security, Security Strategy, Security Controls, Threat Modeling, Disaster Recovery, Data Loss Prevention, Incident Response, Vulnerability Assessments, Patch Management

    4.6
    Rating, 4.6 out of 5 stars
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    64 reviews

    Mixed · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Graph Analytics for Big Data

    Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Query Languages, Computing Platforms, Scalability, Unsupervised Learning, Distributed Computing, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
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    1.3K reviews

    Mixed · Course · 1 - 3 Months

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    Free Trial
    M

    Macquarie University

    Marketing analytics: Know your customers

    Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Integrated Marketing Communications, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    461 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Digital con Easil

    Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Business Analytics

    Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Biostatistics, Social Network Analysis, People Analytics, Time Series Analysis and Forecasting, Predictive Analytics, Social Determinants Of Health, NoSQL, Gerontology, Plot (Graphics), Data Visualization, Health Informatics, Governance, Risk Analysis, Bayesian Statistics, Digital Transformation

    Earn a degree

    Degree · 1 - 4 Years

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    U

    University of Glasgow

    Introduction to Digital Epistemology

    Skills you'll gain: Ethical Standards And Conduct, Journalism

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Marketing no mundo digital: University of Illinois Urbana-Champaign
  • Instagram Analytics: Optimize Performance: Coursera
  • Emerging Technologies & Digital Business: O.P. Jindal Global University
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Digital Safety and Security: Arizona State University
  • Medindo o Marketing Digital: Fundação Instituto de Administração
  • Preparando o Marketing Digital: Fundação Instituto de Administração
  • Graph Analytics for Big Data: University of California San Diego
  • Marketing analytics: Know your customers: Macquarie University
  • Marketing Digital con Easil: Coursera

Skills you can learn in Business Essentials

Analytics (37)
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Microsoft Excel (26)
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Business Communication (16)
Decision-making (16)
Leadership (15)

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