Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Emerging Technologies, Technology Strategies, Cybersecurity, Digital Transformation, Internet Of Things, Cloud Computing, Business Transformation, Digital Marketing, Business Strategy, Blockchain, Artificial Intelligence, Real Time Data, E-Commerce
Build toward a degree
Mixed · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Computer Security Awareness Training, Information Systems Security, Security Strategy, Security Controls, Threat Modeling, Disaster Recovery, Data Loss Prevention, Incident Response, Vulnerability Assessments, Patch Management
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Query Languages, Computing Platforms, Scalability, Unsupervised Learning, Distributed Computing, Algorithms
Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Integrated Marketing Communications, Data Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Biostatistics, Social Network Analysis, People Analytics, Time Series Analysis and Forecasting, Predictive Analytics, Social Determinants Of Health, NoSQL, Gerontology, Plot (Graphics), Data Visualization, Health Informatics, Governance, Risk Analysis, Bayesian Statistics, Digital Transformation
Earn a degree
Degree · 1 - 4 Years

University of Glasgow
Skills you'll gain: Ethical Standards And Conduct, Journalism
Intermediate · Course · 1 - 4 Weeks