Fundação Instituto de Administração

Preparando o Marketing Digital

This course is part of Planejamento Estratégico de Marketing Digital Specialization

Taught in Portuguese (Brazil)

Kleber Oliveira

Instructor: Kleber Oliveira

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

31 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

31 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Planejamento Estratégico de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Este módulo aborda o processo de segmentação de mercado e como este processo pode servir para a empresa desenvolver suas estratégias, moldando a jornada do cliente.

What's included

6 videos13 readings6 quizzes

Neste módulo, será abordado do processo de análise construção da jornada do cliente visando oferecer valor para o consumidor.

What's included

5 videos15 readings6 quizzes

Este módulo as estratégias de storytelling no contexto da construção da jornada do cliente. O objetivo é conectar ambos os conceitos para gerar valor superior para o consumidor. Este processo tem impacto relevante na construção de marca da empresa.

What's included

5 videos14 readings6 quizzes

Este módulo aborda o conceito de metodologias ágeis no contexto da estratégia de marketing.

What's included

7 videos14 readings6 quizzes

Instructor

Kleber Oliveira
Fundação Instituto de Administração
7 Courses791 learners

Offered by

Recommended if you're interested in Marketing

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