About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 26 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Estratégia de marketing digital
  • Customer Experience
  • Insights
  • Campanhas de marketing
  • Transformação digital
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 26 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
7 hours to complete

Módulo 1 | Lançar e Otimizar Campanhas

7 hours to complete
5 videos (Total 35 min), 10 readings, 6 quizzes
Week2
Week 2
6 hours to complete

Módulo 2 | Relatório de Campanhas

6 hours to complete
5 videos (Total 21 min), 10 readings, 6 quizzes
Week3
Week 3
7 hours to complete

Módulo 3 | Aferindo o Retorno de Campanhas

7 hours to complete
5 videos (Total 20 min), 12 readings, 6 quizzes
Week4
Week 4
6 hours to complete

Módulo 4 | Geração de Insights

6 hours to complete
6 videos (Total 36 min), 10 readings, 6 quizzes

About the Planejamento Estratégico de Marketing Digital Specialization

Planejamento Estratégico de Marketing Digital

Frequently Asked Questions

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