About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 28 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Canais on-line
  • Ferramentas e técnicas de mensuração
  • KPIs
  • Inteligencia Artificial
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de marketing.

Approx. 28 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week
1

Week 1

7 hours to complete

Módulo 1 | Atribuição, Teste e Experimentação de Marketing

7 hours to complete
6 videos (Total 46 min), 10 readings, 6 quizzes
Week
2

Week 2

7 hours to complete

Módulo 2 | CX e a Transformação Digital

7 hours to complete
6 videos (Total 45 min), 10 readings, 6 quizzes
Week
3

Week 3

7 hours to complete

Módulo 3 | Seleção de Canais On-line

7 hours to complete
5 videos (Total 38 min), 10 readings, 6 quizzes
Week
4

Week 4

7 hours to complete

Módulo 4 | Seleção de KPIs para Diferentes Canais e Objetivos

7 hours to complete
6 videos (Total 44 min), 10 readings, 6 quizzes

About the Planejamento Estratégico de Marketing Digital Specialization

Planejamento Estratégico de Marketing Digital

Frequently Asked Questions

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