Fundação Instituto de Administração

Medindo o Marketing Digital

This course is part of Planejamento Estratégico de Marketing Digital Specialization

Taught in Portuguese (Brazil)

Kleber Oliveira

Instructor: Kleber Oliveira

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

27 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

27 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Planejamento Estratégico de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de Marketing Digital.

What's included

6 videos10 readings6 quizzes

Neste módulo, serão discutidas as ações de automação e uso de inteligência artificial no contexto do Marketing.

What's included

6 videos10 readings6 quizzes

Neste módulo, será discutido o processo de seleção de canais on-line de comunicação com o público alvo da empresa.

What's included

5 videos10 readings6 quizzes

Neste módulo, serão discutidos os principais KPI’s (Key Performance Indicators) que ajudam a organização a controlar de forma efetiva as ações de Marketing sendo implantadas pela organização.

What's included

6 videos10 readings6 quizzes

Instructor

Kleber Oliveira
Fundação Instituto de Administração
7 Courses849 learners

Offered by

Recommended if you're interested in Marketing

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