Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sales Presentations, Proposal Writing, Business Writing, Presentations, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Dashboard, Data Processing, Data Presentation, Data Transformation, Data Analysis, Data Visualization, Barcoding, Microsoft PowerPoint, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Structures, Programming Principles, Object Oriented Programming (OOP), Debugging, Software Development
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Estate Planning, Wealth Management, Philanthropy, Portfolio Management, Land Management, Financial Planning, Real Estate, Financial Modeling, Tax Planning, Investments, Investment Management, Succession Planning, Risk Management, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Security, Scalability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), Customer Analysis, User Research, User Feedback, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), Forecasting, Statistical Modeling, Model Evaluation, Feature Engineering, Data Visualization Software
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Persona (User Experience), User Experience Design, User Interface (UI), Mockups, User Centered Design, User Research, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development
Beginner · Guided Project · Less Than 2 Hours