Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Unsupervised Learning, Customer Analysis, Applied Machine Learning, R Programming, Data Preprocessing, Statistical Machine Learning, Machine Learning, Feature Engineering, Data Analysis
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Gemini, Generative AI, Prompt Engineering, LLM Application, Responsible AI, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform, Content Management, User Experience Design
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Predictive Modeling, Data Presentation, Cash Flows, Marketing Analytics, Financial Statement Analysis, Strategic Decision-Making, Portfolio Management, Sales Territory Management, Interactive Data Visualization, Marketing Management, Transfer Learning, Applied Machine Learning, Random Forest Algorithm, Operations Research, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Organizational Change, Financial Statement Analysis, Capital Budgeting, Product Lifecycle Management, Digital Transformation, Market Dynamics, Predictive Analytics, Design Thinking, Descriptive Statistics, Data Visualization, Leadership and Management, Game Theory, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Descriptive Statistics, Environment, Business Ethics, Social Justice, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences
Earn a degree
Degree · 1 - 4 Years

University of Huddersfield
Skills you'll gain: Research Methodologies, Integrated Marketing Communications, Strategic Decision-Making, Negotiation, Intercultural Competence, Research Design, Research, Data Analysis, Self-Motivation, Campaign Management, Business Management, Data Collection, Goal Setting, Collaboration, Resilience, Digital Marketing, Teamwork, Surveys, Statistical Analysis, Marketing Planning
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Leadership and Management, Strategic Leadership, Strategic Marketing, Marketing, Human Resources Management and Planning, Organizational Strategy, Talent Management, Performance Measurement, Branding, Marketing Management, IT Management, Consumer Behaviour, Marketing Planning, Technology Strategies, Information Systems, Business Technologies, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Vector Databases, Generative AI, Google Gemini, Prompt Engineering, Large Language Modeling, AI Workflows, Google Cloud Platform, Responsible AI
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Big Data, Generative AI, Customer Relationship Management, Predictive Modeling, Advanced Analytics, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 4 Weeks