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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.


Popular Customer Journey Courses and Certifications


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    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Accounting Software Mastery for Modern Businesses

    Skills you'll gain: QuickBooks (Accounting Software), Vendor Management, Ledgers (Accounting), Accounting Software, Inventory and Warehousing, Payroll Processing, Financial Reporting, Business Reporting, Customer Data Management, Management Reporting, Financial Analysis, Payroll, Billing & Invoicing, Sales Management, Project Accounting, Small Business Accounting, Accounting Systems, Business Software, Business, Business Analysis

    3.8
    Rating, 3.8 out of 5 stars
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    19 reviews

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Project Management: Predictive/Adaptive Method Fundamentals

    Skills you'll gain: Project Closure, Project Scoping, Project Risk Management, Project Schedules, Cost Management, Sprint Planning, Agile Project Management, Project Planning, Project Management, Scope Management, Change Control, Project Performance, Microsoft Excel, Communication Planning, Team Leadership, Leadership, User Story, Microsoft Word, Microsoft Office, Leadership Development

    Beginner · Specialization · 1 - 3 Months

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    Packt

    Future-Proofing Your Career in a Digital-First World

    Skills you'll gain: digital literacy, Constructive Feedback

    Intermediate · Course · 1 - 3 Months

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    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Entrepreneurship, Social Media Marketing, Sales, Storytelling, Social Media Strategy, Marketing Strategies, Data-Driven Decision-Making, Customer Insights, Presentations, Fundraising and Crowdsourcing, Market Opportunities, Business Development, Business Modeling, Public Speaking, Strategic Partnership, Professional Networking

    Beginner · Course · 1 - 3 Months

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    Rice University

    Engineering Project Management: Initiating and Planning

    Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Project Management, Project Management Life Cycle, Stakeholder Analysis, Project Scoping, Planning, Project Planning, Requirements Management, Financial Analysis, Business Analysis, Case Studies, Peer Review

    4.7
    Rating, 4.7 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Web Content, Drive Engagement, Content Marketing, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Search Engine Optimization, Performance Analysis, Data Analysis, Information Architecture, Process Improvement and Optimization, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
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    876 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Sales Methodologies Applicable to Enterprise Sales

    Skills you'll gain: Enterprise Sales, Consultative Selling, B2B Sales, Selling Techniques, Stakeholder Engagement, Prospecting and Qualification, Sales Process, Stakeholder Management, Sales Training, Specialized Sales, Sales, Sales Strategy, Influencing

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Sales Team Management

    Skills you'll gain: Sales Management, Team Leadership, Sales Training, Virtual Teams, Team Management, Sales Enablement, Team Motivation, Sales, Team Performance Management, Sales Pipelines, Sales Process, Innovation, Overcoming Objections, Conflict Management, Performance Analysis, Employee Onboarding, Drive Engagement, Employee Retention, Customer Engagement, Recognizing Others

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Present Insights: Drive Prioritization with Data Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Strategic Prioritization, User Research, Data-Driven Decision-Making, Business Analytics, Persona Development, Stakeholder Communications, Customer Insights, Analytics, Presentations, Quantitative Research

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Salesforce Agents: Building AI-Powered Automations

    Skills you'll gain: Salesforce, Business Process Automation, Agentic Workflows, Generative AI Agents, AI Enablement, AI Orchestration, Automation, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Customer experience improvement, Case Studies, Scalability, Organizational Change, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular customer journey courses

  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Accounting Software Mastery for Modern Businesses: EDUCBA
  • Project Management: Predictive/Adaptive Method Fundamentals: Logical Operations
  • Future-Proofing Your Career in a Digital-First World: Packt
  • Pitching, Marketing and Sales For Startups: Macquarie University
  • Engineering Project Management: Initiating and Planning: Rice University
  • Interpret Analytics: Boost Engagement & Optimize Content: Coursera
  • Brand Identity and Strategy: IE Business School
  • Sales Methodologies Applicable to Enterprise Sales: Coursera
  • Sales Team Management: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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