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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generate Personalized Content with AI Prompts

    Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
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    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
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    4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Responsible AI, Return On Investment, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
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    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
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    348 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business

    Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Financial Forecasting, Data Modeling, Analytical Skills, Advanced Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    63K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Agentic AI and AI Agents for Leaders

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, Generative AI, AI Orchestration, Workflow Management, AI Enablement, Agentic systems, LLM Application, Productivity, OpenAI, AI Personalization, Business Process Automation, AI Product Strategy, Large Language Modeling, Automation, Artificial Intelligence, Expense Management

    4.8
    Rating, 4.8 out of 5 stars
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    9.1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
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    LearnQuest

    Advanced Sales Prospecting and Lead Generation

    Skills you'll gain: B2B Sales, Customer Engagement, Marketing Automation, LinkedIn, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Personalized Service, Content Creation, Automation, Video Production

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    GitLab CI/CD: Automating Software Delivery

    Skills you'll gain: CI/CD, Hardware Design, Continuous Integration, Continuous Deployment, Devops Tools, Electronic Hardware, Embedded Software, Continuous Delivery, Test Automation, Software Development Tools, Automation, Verification And Validation, YAML, Process Optimization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Software Engineering

    Skills you'll gain: Claude Code, Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, Generative AI, Multimodal Prompts, AI Workflows, AI Orchestration, LLM Application, Productivity, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Software Engineering, Software Development Tools, Software Development, Software Architecture, Automation, Software Testing, Software Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for IT Systems Analysts and Architects

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Systems Analysis, AI Workflows, Business Analysis, Systems Architecture, Solution Architecture, Business Process Automation, Stakeholder Analysis, Real Time Data, Software Architecture, Consulting, AI Personalization, Systems Thinking, Responsible AI, Machine Learning, Project Documentation, Stakeholder Communications, Technical Consulting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing automation courses

  • Generate Personalized Content with AI Prompts: Coursera
  • Drug Development Product Management: University of California San Diego
  • From Likes to Leads: Interact with Customers Online: Google
  • Generative AI for Product Managers: IBM
  • Omnichannel Retail Strategy: University of Pennsylvania
  • Creative Content Creation Toolkit: Coursera
  • Excel Skills for Business: Macquarie University
  • Agentic AI and AI Agents for Leaders: Vanderbilt University
  • Advanced Sales Prospecting and Lead Generation: LearnQuest
  • GitLab CI/CD: Automating Software Delivery: Coursera

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