Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

ESCP Business School
Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Retail Store Operations, Business Development, Sustainable Business, Global Marketing, Market Dynamics, Innovation, Negotiation, Investments, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: ChatGPT, Market Research, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
Intermediate · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing Communications, Marketing, Business Modeling, Revenue Management, Business Ethics, Event Management, Media Production
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing
Beginner · Guided Project · Less Than 2 Hours