4.4
stars
117 ratings

Prof. Dr. Florence Pinot de Villechenon +1 more instructor

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Doing Business in Europe

ESCP Business School

About this Course

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Welcome to the MOOC “Doing Business in Europe”!
Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective?

With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. 

The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe:

1. Approaching the European market(s)
2. Innovating in Europe
3. Investing in Europe
4. Building the value chain
5. Integrating the diversity

There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy.

Please enroll and thank you in advance for choosing this course!

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 5 hours to complete

English

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Skills you will gain

Strategic Management
Negotiation
Business Strategy
Market (Economics)

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 5 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.59/5 (15 Ratings)

Prof. Dr. Florence Pinot de Villechenon

Associate Professor

Economics, Law and Social Sciences

6,629 Learners

1 Course

Prof. Dr. Béatrice Collin

Associate Professor

Strategy, Organizational Behavior and Human Resources

6,629 Learners

1 Course

Offered by

ESCP Business School

The World's First Business School (est. 1819)

ESCP is the world's oldest business school and has educated generations of leaders and entrepreneurs. With its five urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP's true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialised programmes (Master, MSc, MBA, PhD and Executive Education).

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Syllabus - What you will learn from this course

Week1

Week 1

1 hour to complete

Introduction

1 hour to complete

3 readings

1 hour to complete

Unit 1: Approaching the European market(s)

The European market(s) are multiple yet increasingly integrated. That’s the reason why this first unit is dedicated to the topic “Approaching the European market (s)”. You will understand why Europe is the most important economic market in the world with an access to 600 millions of consumers and an accelerating growth. You will have an input on the Eurozone, which allows a fluent payments and transfers system with no currency costs and minimal administrative formalities. And you will get insights on the quality of business and life in Europe: Efficient transports, business friendly metropolis and beautiful cities…

1 hour to complete

8 videos (Total 29 min)

8 videos

Module 1 - Self Assessement Feedback1mIntroduction to the unit53sWhy doing business in Europe (Prof. Maxime Lefebvre)3mEuropean markets as engines of growth? (Prof. Boris Durisin)9mPayments, transfers and currencies in Europe (Carlos Casanueva)3mTestimony from André Lacroix (CEO - Intertek)4mTestimony from Emmanuelle Petelle (Managing Director - Société Générale)4mConclusion of the unit52s

1 practice exercise

Module 1- Self Assessement30m

Week2

Week 2

1 hour to complete

Unit 2: Innovating in Europe

Doing business in Europe should start with a reflexion on how to innovate from the very beginning. That is the topic of this second unit “Innovating in Europe”. You will discover why Europe is an outstanding place for creativity: with a long history of establishing relations between business and creative minds, relentlessly bringing creativity to the core of organizations. You will get insights on Digital marketing, a MUST for the European market as a great opportunity to reach European consumers and engage them in new offers; a real opportunity for SMEs!

1 hour to complete

7 videos (Total 26 min)

Week3

Week 3

1 hour to complete

Unit 3: Investing in Europe

Where and how to invest in Europe? This unit “Investing in Europe” deals with location and entry mode choices in the European context. You will be trained to ask the right questions to choose the right location in Europe. You will discover that Europe is the largest market for franchising with a great potential for development, an opportunity to rapidly develop corporate positions in various European markets. And you will get insights on how to complete successfully a company acquisition process in Europe.

1 hour to complete

9 videos (Total 36 min)

9 videos

Module 3 - Self Assessement Feedback1m3.1 Introduction to the unit57s3.2 Choosing the right location in Europe (Prof. Davide Sola)5m3.3: Franchising in Europe (Prof. Catherine de Gery)4m3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4m3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7m3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4m3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4m3.8 Conclusion of the unit1m

1 practice exercise

Module 3 - Self Assessement30m

Week4

Week 4

1 hour to complete

Unit 4: Building the value chain

In this unit, we present the ways to reach out to European customers in terms of supply chain and retail management “Building the value chain”, a continent with a challenging geography and a vast diversity of providers and consumers. You will learn that supply chain management is a key factor of success in Europe but it requires developing strong competencies to deal with national singularities. You will learn that retail management in Europe is unique: notably innovation, streamlining the go-to-market process, driving the most advanced market in the world towards sustainability

1 hour to complete

7 videos (Total 25 min)

7 videos

Module 4 - Self Assessement Feedback1m4.1 Introduction to the unit42sOrganizing the supply chain in Europe (Prof. Valérie Moatti)6mRetail management in Europe (Prof. Fabrizio Zerbini)5m4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3mTestimony from Sofia Benvenuto (Former Export Manager - Winsure)6m4.6 Conclusion of the unit47s

1 practice exercise

Module 4 - Self Assessement30m

Reviews

4.4

27 reviews

5 stars
60.68%
4 stars
23.93%
3 stars
10.25%
2 stars
4.27%
1 star
0.85%

TOP REVIEWS FROM DOING BUSINESS IN EUROPE

by JJMar 17, 2021

Different lecturers from different background really widened my horizon. Thanks a lot.

by RVMay 16, 2018

A comprehensive review on trading and ventures in the EEA. A dummy's guide to understand market attack, market penetration and the gadgets you should resort.

by JENov 4, 2022

Good, basic introduction on what to take into consideration when (starting) doing business in Europe

by MSSep 26, 2021

great course for a newbie who wants to start a journey doing business in Europe

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Doing Business in Europe

Doing Business in Europe

About this Course

Skills you will gain