About this Course

5,901 recent views
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 6 hours to complete
English

Skills you will gain

Strategic ManagementNegotiationBusiness StrategyMarket (Economics)
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 6 hours to complete
English

Offered by

Placeholder

ESCP Business School

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Introduction

1 hour to complete
3 readings
3 readings
About this course10m
Objectives of self-assessment activities10m
Final Quiz and Certificat Validation10m
1 hour to complete

Unit 1: Approaching the European market(s)

1 hour to complete
8 videos (Total 29 min)
8 videos
Introduction to the unit53s
Why doing business in Europe (Prof. Maxime Lefebvre)3m
European markets as engines of growth? (Prof. Boris Durisin)9m
Payments, transfers and currencies in Europe (Carlos Casanueva)3m
Testimony from André Lacroix (CEO - Intertek)4m
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4m
Conclusion of the unit52s
1 practice exercise
Module 1- Self Assessement30m
Week
2

Week 2

1 hour to complete

Unit 2: Innovating in Europe

1 hour to complete
7 videos (Total 26 min)
7 videos
2.1 Introduction to the unit44s
2.2 What about creativity in Europe (Prof. Marie Taillard)6m
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4m
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4m
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7m
2.6 Conclusion of the unit59s
1 practice exercise
Module 2 - Self Assessement30m
Week
3

Week 3

1 hour to complete

Unit 3: Investing in Europe

1 hour to complete
9 videos (Total 36 min)
9 videos
3.1 Introduction to the unit57s
3.2 Choosing the right location in Europe (Prof. Davide Sola)5m
3.3: Franchising in Europe (Prof. Catherine de Gery)4m
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4m
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7m
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4m
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4m
3.8 Conclusion of the unit1m
1 practice exercise
Module 3 - Self Assessement30m
Week
4

Week 4

1 hour to complete

Unit 4: Building the value chain

1 hour to complete
7 videos (Total 25 min)
7 videos
4.1 Introduction to the unit42s
Organizing the supply chain in Europe (Prof. Valérie Moatti)6m
Retail management in Europe (Prof. Fabrizio Zerbini)5m
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3m
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6m
4.6 Conclusion of the unit47s
1 practice exercise
Module 4 - Self Assessement30m

Reviews

TOP REVIEWS FROM DOING BUSINESS IN EUROPE

View all reviews

Frequently Asked Questions

More questions? Visit the Learner Help Center.