About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 5 hours to complete

Suggested: 8 hours/week...

English

Subtitles: English, French, Spanish
User
Learners taking this Course are
  • Financial Analysts
  • Researchers
  • Sales Associates
  • Chief Executive Officers (CEOs)
  • Business Analysts

Skills you will gain

Strategic ManagementNegotiationBusiness StrategyMarket (Economics)
User
Learners taking this Course are
  • Financial Analysts
  • Researchers
  • Sales Associates
  • Chief Executive Officers (CEOs)
  • Business Analysts

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 5 hours to complete

Suggested: 8 hours/week...

English

Subtitles: English, French, Spanish

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Introduction

3 readings
3 readings
About this course10m
Objectives of self-assessment activities10m
Final Quiz and Certificat Validation10m
1 hour to complete

Unit 1: Approaching the European market(s)

8 videos (Total 29 min), 1 quiz
8 videos
Introduction to the unit53s
Why doing business in Europe (Prof. Maxime Lefebvre)3m
European markets as engines of growth? (Prof. Boris Durisin)9m
Payments, transfers and currencies in Europe (Carlos Casanueva)3m
Testimony from André Lacroix (CEO - Intertek)4m
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4m
Conclusion of the unit52s
1 practice exercise
Module 1- Self Assessement2m
Week
2
28 minutes to complete

Unit 2: Innovating in Europe

7 videos (Total 26 min), 1 quiz
7 videos
2.1 Introduction to the unit44s
2.2 What about creativity in Europe (Prof. Marie Taillard)6m
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4m
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4m
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7m
2.6 Conclusion of the unit59s
1 practice exercise
Module 2 - Self Assessement2m
Week
3
1 hour to complete

Unit 3: Investing in Europe

9 videos (Total 36 min), 1 quiz
9 videos
3.1 Introduction to the unit57s
3.2 Choosing the right location in Europe (Prof. Davide Sola)5m
3.3: Franchising in Europe (Prof. Catherine de Gery)4m
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4m
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7m
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4m
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4m
3.8 Conclusion of the unit1m
1 practice exercise
Module 3 - Self Assessement2m
Week
4
27 minutes to complete

Unit 4: Building the value chain

7 videos (Total 25 min), 1 quiz
7 videos
4.1 Introduction to the unit42s
Organizing the supply chain in Europe (Prof. Valérie Moatti)6m
Retail management in Europe (Prof. Fabrizio Zerbini)5m
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3m
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6m
4.6 Conclusion of the unit47s
1 practice exercise
Module 4 - Self Assessement2m
4.4
7 ReviewsChevron Right

Top reviews from Doing Business in Europe

By BCJun 17th 2019

Very good course to learning about the European market features.

Instructors

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Prof. Dr. Florence Pinot de Villechenon

Associate Professor
Economics, Law and Social Sciences
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Prof. Dr. Béatrice Collin

Associate Professor
Strategy, Organizational Behavior and Human Resources

About ESCP Europe

The World's First Business School (est. 1819) ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs. With its five urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe's true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialised programmes (Master, MSc, MBA, PhD and Executive Education). ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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