About this Course

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Shareable Certificate

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Flexible deadlines

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Beginner Level

Approx. 4 hours to complete

English

Subtitles: English, French, Spanish

Skills you will gain

Strategic ManagementNegotiationBusiness StrategyMarket (Economics)

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 4 hours to complete

English

Subtitles: English, French, Spanish

Offered by

ESCP Business School logo

ESCP Business School

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Introduction

1 hour to complete
3 readings
3 readings
About this course10m
Objectives of self-assessment activities10m
Final Quiz and Certificat Validation10m
1 hour to complete

Unit 1: Approaching the European market(s)

1 hour to complete
8 videos (Total 29 min)
8 videos
Introduction to the unit53s
Why doing business in Europe (Prof. Maxime Lefebvre)3m
European markets as engines of growth? (Prof. Boris Durisin)9m
Payments, transfers and currencies in Europe (Carlos Casanueva)3m
Testimony from André Lacroix (CEO - Intertek)4m
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4m
Conclusion of the unit52s
1 practice exercise
Module 1- Self Assessement2m
Week
2

Week 2

28 minutes to complete

Unit 2: Innovating in Europe

28 minutes to complete
7 videos (Total 26 min)
7 videos
2.1 Introduction to the unit44s
2.2 What about creativity in Europe (Prof. Marie Taillard)6m
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4m
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4m
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7m
2.6 Conclusion of the unit59s
1 practice exercise
Module 2 - Self Assessement2m
Week
3

Week 3

1 hour to complete

Unit 3: Investing in Europe

1 hour to complete
9 videos (Total 36 min)
9 videos
3.1 Introduction to the unit57s
3.2 Choosing the right location in Europe (Prof. Davide Sola)5m
3.3: Franchising in Europe (Prof. Catherine de Gery)4m
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4m
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7m
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4m
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4m
3.8 Conclusion of the unit1m
1 practice exercise
Module 3 - Self Assessement2m
Week
4

Week 4

27 minutes to complete

Unit 4: Building the value chain

27 minutes to complete
7 videos (Total 25 min)
7 videos
4.1 Introduction to the unit42s
Organizing the supply chain in Europe (Prof. Valérie Moatti)6m
Retail management in Europe (Prof. Fabrizio Zerbini)5m
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3m
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6m
4.6 Conclusion of the unit47s
1 practice exercise
Module 4 - Self Assessement2m

Frequently Asked Questions

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