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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


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    CertNexus

    DSBIZ (Exam DSZ-210)

    Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance

    Mixed · Course · 1 - 4 Weeks

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    Alex Genadinik

    Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design

    Mixed · Course · 1 - 3 Months

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    Coursera

    Launch & Optimize Multi-Channel Ad Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Performance Analysis, Digital Advertising, Performance Measurement, Media Buying, Marketing Analytics, Analysis, Budget Management, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Boost SEO: On-Page Elements

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation

    Intermediate · Course · 1 - 4 Weeks

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    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    University of Michigan

    Web Design for Everybody: Basics of Web Development & Coding

    Skills you'll gain: Responsive Web Design, Web Content Accessibility Guidelines, Web Design, Hypertext Markup Language (HTML), HTML and CSS, Wireframing, Web Design and Development, Cascading Style Sheets (CSS), Javascript, Verification And Validation, Bootstrap (Front-End Framework), Browser Compatibility, Front-End Web Development, Usability, Web Development, Event-Driven Programming, User Interface (UI) Design, Application Frameworks, Interactive Design, Application Deployment

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    Rating, 4.7 out of 5 stars
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    35K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Rice University

    Business Finance and Data Analysis Fundamentals

    Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze AI SEO Data for Impact

    Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Email Marketing Metrics & Drafts

    Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement

    Beginner · Course · 1 - 4 Weeks

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    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    Automate and Verify Marketing Reports Accurately

    Skills you'll gain: Data Validation, Dashboard, Marketing Automation, Data Integrity, Verification And Validation, Workflow Management, Marketing Analytics, Data Maintenance, Data Quality, Automation, Reconciliation, Data Governance, Marketing, Key Performance Indicators (KPIs), Stakeholder Communications, Performance Metric

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • DSBIZ (Exam DSZ-210): CertNexus
  • Google Search Console: #1 SEO Tool To Track SEO: Alex Genadinik
  • Launch & Optimize Multi-Channel Ad Campaigns: Coursera
  • Boost SEO: On-Page Elements: Coursera
  • Generative Engine Optimization (GEO): Edureka
  • Web Design for Everybody: Basics of Web Development & Coding: University of Michigan
  • Business Finance and Data Analysis Fundamentals: Rice University
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Analyze AI SEO Data for Impact: Coursera
  • Email Marketing Metrics & Drafts: Coursera

Skills you can learn in Business Essentials

Analytics (37)
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Language (26)
Microsoft Excel (26)
Writing (26)
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Business Communication (16)
Decision-making (16)
Leadership (15)

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