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  • Content Strategy

Content Strategy Courses

Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.


Popular Content Strategy Courses and Certifications


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    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    AI Content Creation with DALL-E: Visual SEO Strategy

    Skills you'll gain: Prompt Engineering, Blogs, Search Engine Optimization, Content Strategy, Content Creation, Keyword Research, ChatGPT

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Data Ethics, Performance Measurement, Web Analytics and SEO, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy, Information Architecture

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Make.com, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Newsletters, Marketing Analytics, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Business Marketing, Social Media Marketing, Content Creation, Brand Marketing, Storytelling, Social Media, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Social Media Strategy, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Digital Advertising, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Videography, Web Analytics and SEO, Social Media Content, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    26 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for Instagram

    Skills you'll gain: Content Performance Analysis, Videography, Video Editing, Photography, Photo Editing, Branding, Drive Engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, Prompt Engineering, Generative AI, Content Creation, Social Media Marketing, Automation, Google Docs, Social Media, Social Media Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

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1…91011…408

In summary, here are 10 of our most popular content strategy courses

  • Marketing Management Essentials: Price and Place: IE Business School
  • Facebook Analytics: Optimize Performance: Coursera
  • The "What" of the Marketing Strategy: IE Business School
  • AI Content Creation with DALL-E: Visual SEO Strategy: Coursera
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Marketing with TikTok: Aptly
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Creating Engaging Content for Instagram: Coursera

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