Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Linear Algebra, Applied Machine Learning, Unsupervised Learning, Regression Analysis, Statistical Methods, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

Harvard Business Review
Skills you'll gain: Generative AI, Prompt Engineering, Responsible AI, Data-Driven Decision-Making, Digital Transformation, Artificial Intelligence, Data Analysis, Innovation, Technical Management, Technology Strategies, Culture Transformation, Leadership, Team Motivation
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: OAuth, API Design, Restful API, API Gateway, Application Programming Interface (API), Cloud API, Continuous Deployment, CI/CD, Application Deployment, Google Cloud Platform, Application Lifecycle Management, Enterprise Application Management, Security Controls, Proxy Servers, Continuous Integration, Application Security, Middleware, Software Documentation, Network Security, Application Performance Management
Intermediate · Specialization · 3 - 6 Months

University of London
Skills you'll gain: User Experience Design, User Experience, Wireframing, Persona (User Experience), Application Lifecycle Management, Application Design, Technical Communication, Web Design and Development, Prototyping, UI/UX Research, Web Development, User Research, Mockups, Usability Testing, Application Development, Responsive Web Design, Version Control, Brainstorming, Javascript, MongoDB
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Inference, Data Literacy, Probability Distribution, Scientific Methods, Statistics, Statistical Modeling, Data Analysis, Probability & Statistics, Public Health
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Web Scraping, Data Manipulation, R Programming, Data Transformation, Data Cleansing, Data Science, Big Data, Statistical Programming, Text Mining, Application Programming Interface (API)
Intermediate · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, LangChain, LLM Application, Generative AI, Generative AI Agents, Application Development, Flask (Web Framework), Software Development, Debugging
Intermediate · Course · 1 - 4 Weeks