Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Estimation, Data Analysis, Data Transformation
Mixed · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue
Beginner · Specialization · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: User Experience Design, Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, User Flows, Application Design, Mockups, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator
Beginner · Course · 1 - 3 Months

Skills you'll gain: SQL, Relational Databases, Microsoft SQL Servers, MySQL, Query Languages, Database Systems, Databases, Database Management, Stored Procedure, IBM DB2, Data Manipulation, Data Analysis, Transaction Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Terraform, Load Balancing, Infrastructure as Code (IaC), Cloud Computing, Managed Services, Solution Architecture, IT Automation, Virtual Machines, Network Infrastructure, Virtual Private Networks (VPN), Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Scatter Plots, Jupyter, Programming Principles, Histogram
Intermediate · Course · 1 - 3 Months

Duke University
Skills you'll gain: Debugging, Java, Algorithms, Java Programming, Statistical Analysis, Software Design, Computer Programming, Data Import/Export, Integrated Development Environments, Data Manipulation, Object Oriented Programming (OOP), Data Analysis, Software Testing, Problem Solving
Beginner · Course · 1 - 3 Months

The University of Edinburgh
Skills you'll gain: Educational Materials, Learning Strategies, Instructional Design, Web Content Accessibility Guidelines, Learning Management Systems, Web Content, Education Software and Technology, User Centered Design, Creative Thinking, Cultural Diversity
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Lean Six Sigma, Process Mapping, Root Cause Analysis, Process Improvement, Strategic Leadership, Business Leadership, Organizational Change, Change Management, Descriptive Statistics, Continuous Improvement Process, Performance Measurement, Strategic Prioritization, Business Priorities, Statistical Analysis, Process Design, Data Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Pay Per Click Advertising, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Social Media Management, Instagram, Social Media Content, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness, Drive Engagement
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Web Design, Web Design and Development, Usability, Web Applications, Cascading Style Sheets (CSS), Web Content, Verification And Validation
Mixed · Course · 1 - 4 Weeks