Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

University of Virginia
Skills you'll gain: Stakeholder Communications, Customer Insights, Product Management, Product Improvement, New Product Development, Product Lifecycle Management, Product Roadmaps, Innovation, Agile Methodology, Business Analytics, Data-Driven Decision-Making, Product Testing, Lean Methodologies, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Process Mapping, Process Analysis, Business Operations, Business Process, Operations Management, Business Process Improvement, Operational Efficiency, Technology Strategies, Business Development, Growth Strategies, Customer experience improvement, Business Strategy, Competitive Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Value Propositions, Collaborative Software, Business Modeling, Project Design, Customer experience strategy (CX)
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery
Mixed · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, Talent Management, User Centered Design, Data Integration, Project Design, Cybersecurity, User Experience Design, Process Design, Data Management, Governance, Technology Strategies, Program Evaluation, Interoperability, Communication Strategies
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Data Pipelines, Data Migration, Google Cloud Platform, Extract, Transform, Load, Data Lakes, Big Data, Apache Airflow, Data Integration, Data Management, Cloud Storage, Data Transformation, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Business Workflow Analysis, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Analytics, Python Programming, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, ChatGPT, Application Programming Interface (API), Development Environment, AI Personalization, Generative AI, Persona (User Experience), User Interface (UI), Authentications
Advanced · Professional Certificate · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours