Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Hotels and Accommodations, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Consumer Behaviour, Sustainability Standards, Strategic Marketing, Innovation
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Paid media, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Lead Generation, Time Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Interpersonal Communications, Productivity, Technical Sales, Cultural Diversity, Interviewing Skills, Salesforce, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Statistical Visualization, Geospatial Mapping, Histogram, Color Theory, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Business Analytics, Marketing Analytics, Analytics, Forecasting
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Kubernetes, Generative AI, Big Data, Software Development Life Cycle, Cloud Computing, Cloud Security, Development Testing, Application Deployment, Marketing Analytics, DevOps, Application Lifecycle Management, Application Development, Network Planning And Design, Data Analysis, Software Development Tools, Vulnerability Assessments, Security Controls, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Logistics, Market Analysis, Case Studies
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Organizational Strategy, Human Resources, Employee Engagement, Human Resources Management and Planning, People Management, Workforce Management, Team Motivation, Compensation Management, Employee Performance Management, Employee Onboarding, Recruitment, Recruitment Strategies, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Engineering Management, Innovation, Product Management, Team Management, Product Planning, Market Research, Prototyping, Project Portfolio Management, Agile Product Development, Product Roadmaps, Sustainable Business, Conceptual Design, Process Development, Product Lifecycle Management, Team Building
Build toward a degree
Beginner · Specialization · 3 - 6 Months