• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    T

    Tally Education and Distribution Services Private Limited

    Financial Business Accounting and MIS Reports

    Skills you'll gain: Accounts Payable and Receivable, Accounting Software, Ledgers (Accounting), Accounting, Financial Accounting, Sales Tax, Financial Statements, Bookkeeping, International Finance, Invoicing, Inventory Management System, Cash Handling, Tax Compliance, Reconciliation, Payment Systems, Banking, Corporate Tax

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Communication, Persona Development, Customer Analysis, Financial Statements, Business Strategy, Innovation, Technical Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Case Studies, Stakeholder Communications, Internal Communications, Communication, Communication Planning, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Build Intelligent Agents Using DeepSeek & N8N

    Skills you'll gain: Workflow Management, No-Code Development, Deepseek, LLM Application, Business Process Automation, Generative AI, Automation, Application Deployment, Data Integration, Data Analysis Software, Google Sheets, Gmail

    4
    Rating, 4 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Robotics Engineering & Applications

    Skills you'll gain: Internet Of Things, Product Automation, Control Systems, Robotic Process Automation, Automation, Programmable Logic Controllers, Image Analysis, Computer Vision, Equipment Design, Embedded Software, Engineering, Technical Design, Mechanical Design, Manufacturing Processes, Mechanical Engineering, Electronics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Business Analysis, Competitive Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Brainstorming, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    211 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    I

    Infosec

    Certified Cloud Security Professional (CCSP)

    Skills you'll gain: Cloud Computing Architecture, Cloud Security, Cloud Infrastructure, Cloud Computing, Cloud Applications, Cloud Platforms, IT Security Architecture, Cloud Services, Cloud Technologies, Infrastructure Security, Application Security, Data Security, Cybersecurity, Data Management, Computer Science, Risk Management Framework, Information Technology, Encryption, Configuration Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Algorithms in Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Machine Learning Algorithms, Data Science, Applied Machine Learning, Machine Learning, Scikit Learn (Machine Learning Library), Python Programming, Algorithms, Linear Algebra, Exploratory Data Analysis, NumPy, Statistical Analysis

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    مندوب مبيعات HubSpot

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Game Design and Development 4: 3D Platformer

    Skills you'll gain: Unity Engine, Game Design, Video Game Development, C# (Programming Language), 3D Assets, Software Design, Computer Programming, Social Studies, Ideation, Project Closure, Business Modeling, Project Documentation, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…197198199…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Financial Business Accounting and MIS Reports : Tally Education and Distribution Services Private Limited
  • Introduction to Tech Entrepreneurship: IIT Bombay
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Crisis Management and Crisis Communication: University of Colorado Boulder
  • Build Intelligent Agents Using DeepSeek & N8N : Board Infinity
  • Robotics Engineering & Applications: L&T EduTech
  • Blockchain Opportunity Analysis: INSEAD
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • Certified Cloud Security Professional (CCSP): Infosec
  • Unsupervised Algorithms in Machine Learning: University of Colorado Boulder

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok