• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.


Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Performance marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    724 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    Illinois Tech

    Digital Marketing

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, ChatGPT, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Modern Marketing

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Social Media Marketing: Funnels, Pixels, and Optimizations

    Skills you'll gain: Instagram, Facebook, TikTok, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Social Media Management, Search Engine Optimization, Advertising, Marketing, Advertising Campaigns, Social Media Campaigns, Digital Advertising, Sales Presentation, Web Analytics and SEO, Marketing Automation, Drive Engagement, Case Studies

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics and SEO, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    409 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Email Automation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Online Advertising, Email Marketing, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

Searches related to search engine marketing

search engine optimization and content marketing
1234…308

In summary, here are 10 of our most popular search engine marketing courses

  • Create a Google Ads Search Campaign: Coursera
  • Digital Marketing: Illinois Tech
  • Search Engine Optimization and Content Strategy: Coursera
  • Generative Engine Optimization (GEO): Edureka
  • AI-Powered Modern Marketing: Coursera
  • Optimize Content for AI Visibility: Coursera
  • Social Media Marketing: Funnels, Pixels, and Optimizations: Alex Genadinik
  • E-Marketing: University of California, Irvine
  • Google Marketing Digital e E-Commerce: Google
  • Strategic SEO for Digital Marketing Success: Skillshare

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok