• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • P

    Packt

    Sales Strategies and Techniques

    Skills you'll gain: Selling Techniques, Sales Strategy, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, Sales Presentation, Solution Selling, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    AZ-104: Azure Storage, Compute, Containers, and Automation

    Skills you'll gain: Microsoft Azure, Cloud Management, Virtual Machines, Kubernetes, Containerization, Cloud Storage, Cloud Computing, Data Storage, Application Deployment, IT Automation, Infrastructure as Code (IaC), Application Security, Data Import/Export, Scalability, Encryption

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Business Cards with a QR Code in Photoshop

    Skills you'll gain: Adobe Photoshop, Barcoding, Layout Design, Graphic Design, Marketing Collateral, Color Theory, Typography, Design Elements And Principles

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Optical and X-Ray Characterization

    Skills you'll gain: Semiconductors, Analytical Testing, Laboratory Equipment, Materials science, Laboratory Testing, Analytical Chemistry, Laboratory Techniques

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Impact: Cross-Cultural Management

    Skills you'll gain: Virtual Teams, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Team Management, Teamwork, Negotiation, Communication Strategies, Leadership and Management, Diversity Awareness, Conflict Management, Business Leadership, Leadership, Communication, Non-Verbal Communication

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    CompTIA PenTest+ (PT0-002)

    Skills you'll gain: Penetration Testing, Test Script Development, Brute-force attacks, Cloud Security, Network Analysis, API Testing, General Data Protection Regulation (GDPR), Wireless Networks, Security Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un organigrama con Canva

    Skills you'll gain: Canva (Software), Presentations, Organizational Structure, Graphical Tools, Data Visualization, Productivity Software, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Crisis Management, Ethical Standards And Conduct, Digital Communications, Employee Engagement, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Getting Started with APIs

    Skills you'll gain: API Design, Application Programming Interface (API), Postman API Platform, Restful API, API Testing, Application Deployment, CI/CD, Application Lifecycle Management, Software Documentation, Application Performance Management, Microservices

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Advanced Pivot Tables in Excel

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Presentation, Business Reporting, Interactive Data Visualization, Data Visualization Software, Excel Formulas, Data Import/Export, Data Cleansing, Data Transformation, Data Analysis, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 3 - 6 Months

Searches related to marketing fundamentals

fundamentals of digital marketing
social media and digital marketing fundamentals
digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…255256257…391

In summary, here are 10 of our most popular marketing fundamentals courses

  • Sales Strategies and Techniques: Packt
  • AZ-104: Azure Storage, Compute, Containers, and Automation: Packt
  • Create Business Cards with a QR Code in Photoshop: Coursera
  • Optical and X-Ray Characterization: Arizona State University
  • Global Impact: Cross-Cultural Management: University of Illinois Urbana-Champaign
  • CompTIA PenTest+ (PT0-002): Packt
  • Les bases de la stratégie d’entreprise: University of Virginia
  • Crea un organigrama con Canva: Coursera
  • How to find customers by uploading contacts on Twitter: Coursera
  • Effective Corporate Communication: Principles & Evolution: Starweaver

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok