Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Skills you'll gain: Logistic Regression, Feature Engineering, Model Evaluation, SAS (Software), Data Preprocessing, Predictive Modeling, Classification Algorithms, Statistical Modeling, Regression Analysis, Data Analysis Software, Data Transformation, Statistical Analysis, Correlation Analysis, Graphing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration, Data Migration
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Hypertext Markup Language (HTML), HTML and CSS, Responsive Web Design, Web Design, Cascading Style Sheets (CSS), Web Design and Development, Web Content Accessibility Guidelines, Typography
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Data Validation
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Apache Maven, Real Time Data, Data Processing, Scalability, Data Structures, Object Oriented Programming (OOP), Systems Integration
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Enablement, Web Analytics and SEO, Google Cloud Platform, Data Management, Information Management, Analytics, Information Architecture, AI Security, Data Integration, Unstructured Data, System Configuration
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Agile Methodology, User Story, Agile Software Development, Business Analysis, Sprint Retrospectives, Agile Project Management, Agile Product Development, Team Building, Process Design, Scrum (Software Development), Risk Management, Business Requirements, User Acceptance Testing (UAT), Business Valuation, Requirements Analysis, Project Management, Prioritization
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Strategies, Social Media Campaigns, Social Media Marketing, Social Media, Marketing, Social Media Content, Marketing Effectiveness, Target Audience, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Ansible, Ubuntu, Linux Servers, WordPress, Linux Administration, Remote Access Systems, Linux, Linux Commands, Nginx, Servers, Web Servers, Software Installation, Systems Administration, Virtual Machines, Web Development, MySQL, PHP (Scripting Language)
Beginner · Course · 1 - 3 Months