• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Canva Thumbnail Design Masterclass: Get More Clicks

    Skills you'll gain: Canva (Software), Content Performance Analysis, Image Quality, Photography, Marketing Psychology, Photo Editing, Marketing Design, Content Creation, Graphic and Visual Design, Driving engagement, Branding, Color Theory

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Parallel programming (Scala 2 version)

    Skills you'll gain: Scala Programming, Data Structures, Distributed Computing, Programming Principles, Algorithms, Performance Tuning, Functional Design, Performance Testing, Computer Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Ajax Basics

    Skills you'll gain: Ajax, jQuery, JSON, Extensible Markup Language (XML), Web Applications, Javascript, Web Services, Event-Driven Programming, HTML and CSS

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Instagram Stories: Maximize Interaction

    Skills you'll gain: Instagram, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Technical Program Manager's Handbook: Mastering PM Skills

    Skills you'll gain: Technical Management, Program Management, Stakeholder Engagement, Leadership and Management, Stakeholder Management, Project Management, Technical Product Management, Risk Management, Initiative and Leadership, Technical Consulting, Professional Development, Generative AI, Drive Engagement, Communication Planning, Emotional Intelligence, Technical Communication, Project Planning, AI Enablement, Software Architecture, Technical Analysis

    Intermediate · Course · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    String Manipulation in C#: Develop a WordWand App

    Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Configurer et modifier le paiement dans Facebook Ad Manager

    Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    GitHub Actions Masterclass: From Beginner to Advanced

    Skills you'll gain: CI/CD, Continuous Integration, GitHub, Continuous Deployment, Git (Version Control System), Development Environment, Docker (Software), Automation, YAML, Application Security, Node.JS

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Erste Schritte in Visme

    Skills you'll gain: Graphic and Visual Design Software, Infographics, Graphic Design, Design, Visualization (Computer Graphics), User Accounts, Google Workspace, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea una tarjeta de negocios en Canva

    Skills you'll gain: Canva (Software), Logo Design, Design, Graphic and Visual Design, Color Matching, Branding, Marketing Materials

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Satellite Remote Sensing Data Bootcamp With Opensource Tools

    Skills you'll gain: Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Geographic Information Systems, Unsupervised Learning, Image Analysis, Machine Learning, R Programming, Data Processing, Data Preprocessing, Classification Algorithms, Data Transformation, Dimensionality Reduction

    Intermediate · Course · 1 - 3 Months

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…303304305…380

In summary, here are 10 of our most popular marketing fundamentals courses

  • Canva Thumbnail Design Masterclass: Get More Clicks: Skillshare
  • Parallel programming (Scala 2 version): École Polytechnique Fédérale de Lausanne
  • Ajax Basics: Board Infinity
  • Instagram Stories: Maximize Interaction: Coursera
  • Technical Program Manager's Handbook: Mastering PM Skills: Packt
  • String Manipulation in C#: Develop a WordWand App : Coursera
  • Configurer et modifier le paiement dans Facebook Ad Manager: Coursera
  • GitHub Actions Masterclass: From Beginner to Advanced: Packt
  • Erste Schritte in Visme: Coursera
  • Crea una tarjeta de negocios en Canva: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok