• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Intermediate C++ Programming Techniques

    Skills you'll gain: C++ (Programming Language), API Design, Software Architecture, Software Design, Maintainability, Data Structures, Object Oriented Programming (OOP), Generative AI Agents, Data Validation, Performance Tuning, Application Frameworks, System Programming, Verification And Validation, Algorithms, Debugging

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Scale Up Specialization Capstone

    Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Sales Management, Business Development, Business Planning, Research Reports, Organizational Development, Human Resources, Marketing, Operations Management, People Management, Business Writing, Writing and Editing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Machine Learning Operations (MLOps): Getting Started - Français

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Google Cloud Platform, DevOps, Application Lifecycle Management, Model Evaluation, AI Workflows, Cloud Deployment, Continuous Deployment, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Project Finance: Analyze, Evaluate & Model

    Skills you'll gain: Project Finance, Financial Modeling, Feasibility Studies, Project Risk Management, Risk Management, Risk Analysis, Financial Analysis, Stakeholder Communications, Capital Budgeting, Business Risk Management, Cost Estimation, Financial Forecasting, Finance, Return On Investment, Business Valuation, Cash Flow Forecasting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Automation, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Engineering Probability and Statistics Part 1

    Skills you'll gain: Probability & Statistics, Probability Distribution, Probability, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Bayesian Statistics, Descriptive Statistics, Data Analysis, Statistical Visualization, Correlation Analysis, Reliability, Risk Modeling

    Mixed · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    الاقتصاد الجزئي: قوة الأسواق | Microeconomics

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Market Data, Public Policies, Consumer Behaviour, Cost Benefit Analysis, Policty Analysis, Research, and Development, Price Negotiation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Как создавать команды и присоединяться к ним с помощью Canva

    Skills you'll gain: Collaborative Software, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Campaign Management

    Skills you'll gain: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment

    Intermediate · Course · 1 - 3 Months

Searches related to marketing fundamentals

fundamentals of digital marketing
social media and digital marketing fundamentals
digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…305306307…380

In summary, here are 10 of our most popular marketing fundamentals courses

  • Intermediate C++ Programming Techniques: Microsoft
  • Scale Up Specialization Capstone : IE Business School
  • Machine Learning Operations (MLOps): Getting Started - Français: Google Cloud
  • Project Finance: Analyze, Evaluate & Model: EDUCBA
  • GenAI for Lead Scoring and Identification: Coursera
  • Engineering Probability and Statistics Part 1: Northeastern University
  • الاقتصاد الجزئي: قوة الأسواق | Microeconomics: Alfaisal University | KLD
  • Introduction to Technology-Assisted Decision-Making: University of Leeds
  • Как создавать команды и присоединяться к ним с помощью Canva: Coursera
  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok