Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Small Business Accounting, Social Media, Business, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Institut Mines-Télécom
Skills you'll gain: digital literacy, Digital Communications, Emerging Technologies, Digital Transformation, Safety and Security, Persona (User Experience), Cyber Governance, Technology Strategies, Law, Regulation, and Compliance, Empathy & Emotional Intelligence, Cultural Diversity, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, Web Scraping, Geospatial Information and Technology, Microsoft Azure, Cloud Storage, Geospatial Mapping, Interactive Data Visualization, R Programming, Data Collection, Data Manipulation, Data Science, Data Integration, Data Analysis, Application Programming Interface (API)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Sales Development, Technical Sales, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media, LinkedIn, Video Production
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Data Visualization, JSON, Dashboard, Data Visualization Software, Jupyter, Web Applications
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, Compensation and Benefits, Legal Technology, People Analytics, Data-Driven Decision-Making, Benchmarking, Labor Compliance, Data Ethics, Generative AI, Employee Retention, Responsible AI, Analysis, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Sales Presentation, Data Centers, Customer Insights, Interviewing Skills, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability
Mixed · Course · 1 - 4 Weeks

Red Hat
Skills you'll gain: Object Oriented Programming (OOP), JSON, Python Programming, Debugging, Data Structures, Red Hat Enterprise Linux, Computer Programming, Statistical Programming, Web Development, Scripting, Scripting Languages, Development Environment, Text Mining, Software Installation
Intermediate · Course · 3 - 6 Months