Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Sustainable Architecture, Architectural Design, Building Design, Environmental Engineering, Thermal Management, Sustainable Design, HVAC, Building Services Engineering, Climate Change Adaptation, Simulations, Materials science, Physics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research
Beginner · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Pipelines, Data Processing, Data Import/Export, Data Integration, Linux Commands, Data Mapping, Linux, File Systems, Text Mining, Data Management, Distributed Computing, Java, C++ (Programming Language)
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Command-Line Interface, Linux, Package and Software Management, Linux Administration, Unix Commands, File Management, Operating System Administration, Linux Commands, Systems Administration, File Systems, Open Source Technology, System Configuration, Software Installation, Operating Systems, Virtualization, User Interface (UI)
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Import/Export, Event Monitoring, Application Performance Management
Beginner · Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Self Service Technologies, Process Analysis, Process Improvement, Customer experience improvement, Process Flow Diagrams, Workflow Management, Personalized Service, Cost Control, Cost Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Classification And Regression Tree (CART), Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric
Build toward a degree
Beginner · Course · 1 - 4 Weeks