Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning
Intermediate · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Processing, Data Mining, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Statistical Analysis, Analytics, No-Code Development, Software Installation
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Supervised Learning, Markov Model, Text Mining, Dimensionality Reduction, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Machine Learning Methods, Data Processing, Feature Engineering, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Algorithms, Keras (Neural Network Library), Unstructured Data, Probability & Statistics, Linear Algebra
Intermediate · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Content Marketing, Storytelling, Content Creation, Production Planning, Brand Awareness, Logo Design, Target Audience, Advertising Campaigns, Target Market, Customer experience improvement, Drive Engagement, Advertising, Marketing Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Indian School of Business
Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Market Dynamics, Project Design, Market Analysis, Financial Market, Business Planning, Securities Trading, Performance Measurement, Technical Analysis
Beginner · Specialization · 3 - 6 Months

Tableau Learning Partner
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Extract, Transform, Load, Stakeholder Analysis, Data Analysis, Spatial Data Analysis, Data Quality, Data Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Regression Analysis, Statistics, Predictive Modeling, Data Visualization, Statistical Analysis, Data Science, Data Analysis, Statistical Modeling, Histogram, Pandas (Python Package), NumPy, Statistical Inference, Probability, Correlation Analysis
Mixed · Course · 1 - 4 Weeks