• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Data Visualization Software, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    How To Create a Website in a Weekend! (Project-Centered Course)

    Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management, Web Applications

    3.3
    Rating, 3.3 out of 5 stars
    ·
    583 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Master Python with Real-World Data & Web Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Geospatial Mapping, Data Import/Export, Scripting, File Management, Scripting Languages, Data Structures, Development Environment, Computer Programming Tools, Integrated Development Environments, Computer Programming, Software Installation

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Technology Consultant

    Skills you'll gain: Relationship Building, Project Management, Case Studies, Technology Solutions, Project Implementation, Software As A Service, Project Management Life Cycle, Systems Analysis, Enterprise Architecture, Enterprise Resource Planning, Consultative Approaches, Solution Architecture, Project Closure, Stakeholder Communications, Test Planning, Stakeholder Management, Agile Methodology, Technical Communication, Company, Product, and Service Knowledge, LinkedIn

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Developing Back-End Apps with Node.js and Express

    Skills you'll gain: Node.JS, Server Side, Full-Stack Web Development, Back-End Web Development, Cloud Applications, Web Development, Restful API, Web Applications, Web Servers, Authentications, Javascript, Application Programming Interface (API), Computer Science, JSON, Middleware

    4.5
    Rating, 4.5 out of 5 stars
    ·
    586 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Building Web Applications in PHP

    Skills you'll gain: PHP (Scripting Language), Hypertext Markup Language (HTML), MySQL, Web Applications, Web Development, Secure Coding, Cascading Style Sheets (CSS), Development Environment, Back-End Web Development, Database Development, Web Servers, Debugging, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Business Marketing, Social Media Marketing, Content Creation, Brand Marketing, Storytelling, Social Media, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Social Media Strategy, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Digital Advertising, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Modernize Infrastructure and Applications with Google Cloud

    Skills you'll gain: Serverless Computing, Digital Transformation, Application Programming Interface (API), Hybrid Cloud Computing, Cloud Infrastructure, Google Cloud Platform, Containerization, Cloud-Native Computing, Multi-Cloud, Technology Strategies, Cloud Computing, Kubernetes, Microservices, Application Development, Virtual Machines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NumPy & Pandas: Analyze & Transform Data

    Skills you'll gain: Pandas (Python Package), NumPy, Data Wrangling, Data Transformation, Data Manipulation, Pivot Tables And Charts, Data Cleansing, Data Analysis, Numerical Analysis, Data Structures, Descriptive Statistics

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Deployment and Impact of AI Agents

    Skills you'll gain: Technical Communication, Generative AI Agents, Data Integration, Business Transformation, Application Deployment, Digital Transformation, Continuous Monitoring, Leadership, Agentic systems, Business Leadership, Compliance Management, Continuous Deployment, Stakeholder Communications, Regulatory Compliance, Cloud-Native Computing, Dashboard, CI/CD, Stakeholder Management, Artificial Intelligence and Machine Learning (AI/ML), System Monitoring

    Beginner · Course · 1 - 4 Weeks

Searches related to digital analytics

digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
data analytics for digital transformation
roi-driven digital marketing analytics
advanced tools for digital marketing analytics
digital transformation with data analytics projects
concepts, strategies, and analytics in performance marketing and digital advertising
1…959697…470

In summary, here are 10 of our most popular digital analytics courses

  • Introduction to Programming with Python and Java: University of Pennsylvania
  • How To Create a Website in a Weekend! (Project-Centered Course): The State University of New York
  • Master Python with Real-World Data & Web Projects: Packt
  • Marketing Verde: Universidad de los Andes
  • SAP Technology Consultant: SAP
  • Developing Back-End Apps with Node.js and Express: IBM
  • Market Research & Business Intelligence Mastery: EDUCBA
  • Building Web Applications in PHP: University of Michigan
  • Marketing with TikTok: Aptly
  • Modernize Infrastructure and Applications with Google Cloud: Google Cloud

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok