Hootsuite courses can help you learn social media strategy, content scheduling, analytics interpretation, and audience engagement techniques. You can build skills in crafting effective social media campaigns, optimizing post timing, and analyzing performance metrics. Many courses introduce tools like Hootsuite's dashboard for managing multiple accounts, as well as analytics tools for tracking engagement and growth.

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Advancing Women in Tech
Skills you'll gain: Business Process Automation, AI Product Strategy, Workflow Management, Collaboration, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Generative AI, Responsible AI, Business Communication, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Advancing Women in Tech
Skills you'll gain: Collaboration, Brainstorming, Analytical Skills, Emotional Intelligence, Simulations, Personal Development
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, No-Code Development, LLM Application, ChatGPT, Business Metrics, Data Ethics, AI Personalization, Return On Investment, Application Deployment, Artificial Intelligence, AI Product Strategy, Customer experience improvement, Language Interpretation, Translation, and Studies, Performance Measurement, Key Performance Indicators (KPIs), Continuous Improvement Process, Natural Language Processing, Business Ethics, User Feedback, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard, Digital Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Prompt Engineering, Multimodal Prompts, Prompt Engineering Tools, Generative AI, Image Analysis, Computer Vision, AI Personalization, Applied Machine Learning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Persona (User Experience), User Interface (UI), Prompt Engineering, Interaction Design, Usability, User Experience Design, Human Computer Interaction, Usability Testing, Web Content Accessibility Guidelines, AI Personalization, User Research, Prototyping, Natural Language Processing
Intermediate · Course · 1 - 3 Months
The Hootsuite Social Marketing Certification tests your ability to create, manage, and optimize social media campaigns across major platforms. It’s designed for professionals looking to demonstrate practical skills in social strategy and engagement. Courses like Social Media Marketing from Northwestern University on Coursera can help you build a strong foundation in these areas.