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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Coursera

    Optimizing the Clinic: Basics of Medical Office Management

    Skills you'll gain: Patient Registration, Medical Records, Medical Billing and Coding, Medical Office Procedures, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Patient Communication, Health Information Management, Revenue Cycle Management, Electronic Medical Record, Records Management, Clinical Documentation, Patient Safety, Care Coordination, Data Entry, Scheduling, Inventory Management System, Medical Terminology, Regulatory Compliance, Key Performance Indicators (KPIs), Quality Assurance

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Audit SEO Gaps with SEMrush Reports

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Auditing, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    SAS

    Statistics You Need to Know for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Supervised Learning, Applied Machine Learning, Model Evaluation, Data Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
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    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    Alex Genadinik

    Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Microsoft Excel, Dashboard, Excel Formulas, Data Modeling, Data Entry, Data Analysis, Data Storytelling, Analytics, Business Modeling, Data Processing, Data-Driven Decision-Making, Business Analysis, Data Cleansing, Data Science, Data Synthesis, Microsoft 365, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Sales Management, Data Management, Customer Data Management, Databases, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
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    187 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
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    788 reviews

    Beginner · Course · 1 - 3 Months

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    Novartis

    Introduction to Good Clinical Practice

    Skills you'll gain: Good Clinical Practices (GCP), Clinical Research, Clinical Trials, Clinical Research Ethics, Informed Consent, Clinical Data Management, Institutional Review Board (IRB), Patient Education And Counseling, Drug Development, Health Equity, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
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    474 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    IBM

    Introduction to Business Analysis

    Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Stakeholder Management, Stakeholder Communications, Change Management

    4.7
    Rating, 4.7 out of 5 stars
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    391 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Optimizing the Clinic: Basics of Medical Office Management: Coursera
  • Audit SEO Gaps with SEMrush Reports: Coursera
  • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
  • Statistics You Need to Know for Machine Learning: SAS
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
  • Google Search Console: #1 SEO Tool To Track SEO: Alex Genadinik
  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Sales and CRM Overview: Salesforce
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo

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