• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Comment créer un entonnoir avec Facebook Analytics

    Skills you'll gain: Facebook, Sales Process, Social Media, Lead Generation, Marketing Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Visualization, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Predictive Analytics Model for Term Deposit Investment

    Skills you'll gain: Classification And Regression Tree (CART), Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data-Driven Decision-Making, Marketing Analytics, Feature Engineering, Customer Analysis, Statistical Modeling, Financial Forecasting, Supervised Learning, Data Cleansing, Data Manipulation, Machine Learning Methods, Performance Tuning

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Sales Management, Marketing Effectiveness, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…141516…24

In summary, here are 10 of our most popular marketing analytics courses

  • Comment créer un entonnoir avec Facebook Analytics: Coursera
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • Predictive Analytics Model for Term Deposit Investment: EDUCBA
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy
  • AI Marketing: Grow Your Brand with AI Tools: LearnKartS
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok