Coursera Project Network
How to Analyze Tweet Engagement with Twitter Analytics
Coursera Project Network

How to Analyze Tweet Engagement with Twitter Analytics

Carmen Rojas

Instructor: Carmen Rojas

Included with Coursera Plus

Guided Project
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1.5 hours
Learn at your own pace
Hands-on learning
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1.5 hours
Learn at your own pace
Hands-on learning

What you'll learn

  • Create a Twitter account for a business.

  • Navigate the Twitter Analytics Dashboard.

  • Make marketing decisions based on Twitter Analytics data.

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Get Started with Twitter

  2. Navigate the Twitter Analytics Interface

  3. Identify Useful Twitter KPI's

  4. Analyze the Tweet

  5. Launch into Twitter Ads

Recommended experience

Having a basic understanding of social media, and marketing and basic math is helpful but not required for this project.

5 project images

Instructor

Carmen Rojas
Coursera Project Network
10 Courses19,688 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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