How to Analyze Tweet Engagement with Twitter Analytics

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In this Free Guided Project, you will:

Create a Twitter account for a business.

Navigate the Twitter Analytics Dashboard.

Make marketing decisions based on Twitter Analytics data.

Showcase this hands-on experience in an interview

1.5 hours
Intermediate
No download needed
Split-screen video
English
Desktop only

Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques. This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.

Requirements

Having a basic understanding of social media, and marketing and basic math is helpful but not required for this project.

Skills you will develop

  • Marketing Communications

  • Market Analysis

  • Digital Marketing

  • Social Media Marketing

  • Social Media

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Get Started with Twitter

  2. Navigate the Twitter Analytics Interface

  3. Identify Useful Twitter KPI's

  4. Analyze the Tweet

  5. Launch into Twitter Ads

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.