Fundação Instituto de Administração
Transformação Digital: Marketing na Era dos Dados
Fundação Instituto de Administração

Transformação Digital: Marketing na Era dos Dados

This course is part of Machine Learning Aplicado ao Marketing Specialization

Taught in Portuguese (Brazil)

William Hertz

Instructor: William Hertz

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

32 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

27 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

32 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Machine Learning Aplicado ao Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Este módulo aborda as principais transformações no mundo digital e introduz o conceito de marketing orientado por dados.

What's included

6 videos12 readings6 quizzes

Não vamos confundir Transformação Digital em Marketing com Marketing Digital. O Marketing Digital é apenas uma ferramenta específica que visa um único aspecto de seu negócio como, por exemplo, marketing e promoções utilizando um mix de canais de comunicação.

What's included

6 videos13 readings7 quizzes

A transformação digital é a reorganização e remodelagem das funções de marketing utilizando a tecnologia para recriar sistemas operacionais e processos eficientes, que inclui substituir ou não os sistemas tradicionais para todas as áreas do negócio. Durante esse módulo, vamos abordar conceitos como transformação do modelo de negócio das empresas, como funciona essa transformação e como atender às expectativas dos clientes por produtos digitais.

What's included

6 videos13 readings7 quizzes

Neste módulo, serão apresentados conceitos sobre cultura de inovação, disrupção, exponencialidade, digitalização e automação em um ambiente de constantes mudanças. Também serão apresentados aspectos de como mensurar a efetividade dessas ações para promover a competitividade da empresa.

What's included

6 videos11 readings7 quizzes

Instructor

William Hertz
Fundação Instituto de Administração
1 Course244 learners

Offered by

Recommended if you're interested in Marketing

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