About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Conhecimentos básicos em marketing.

Approx. 32 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • análise de dados
  • Transformação digital em marketing
  • Marketing orientado a dados
  • Organização data-driven
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Conhecimentos básicos em marketing.

Approx. 32 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
8 hours to complete

Introdução ao Marketing orientado a Dados

8 hours to complete
6 videos (Total 35 min), 12 readings, 6 quizzes
Week2
Week 2
8 hours to complete

Cultura de Marca e Customer Experience

8 hours to complete
6 videos (Total 43 min), 13 readings, 7 quizzes
Week3
Week 3
8 hours to complete

Transformação Digital

8 hours to complete
6 videos (Total 42 min), 13 readings, 7 quizzes
Week4
Week 4
8 hours to complete

Inovação, Disrupção e Mensuração

8 hours to complete
6 videos (Total 29 min), 11 readings, 7 quizzes

About the Machine Learning Aplicado ao Marketing Specialization

Machine Learning Aplicado ao Marketing

Frequently Asked Questions

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