• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Strategic Thinking, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    267 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Introduction to Scrum Master Profession

    Skills you'll gain: Agile Project Management, Team Building, Sprint Planning, Agile Methodology, Meeting Facilitation, Project Management, Sprint Retrospectives, Team Leadership, User Story, Stakeholder Management, Employee Coaching, Analysis, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    433 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
    ·
    181 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #4: Drug Safety - Pharmacovigilance

    Skills you'll gain: Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Medical Prescription, Pharmacotherapy, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    ASP.NET for Experienced Developers

    Skills you'll gain: C# (Programming Language), Restful API, ASP.NET, Model View Controller, .NET Framework, Docker (Software), Azure DevOps, Object Oriented Programming (OOP), Microservices, Containerization, JSON, API Design, DevOps, Web Services, Middleware, CI/CD, Back-End Web Development, Web Applications, Programming Principles, Server Side

    4.1
    Rating, 4.1 out of 5 stars
    ·
    375 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    CCNA Foundations – Networking Basics and Cisco IOS Essentials

    Skills you'll gain: OSI Models, TCP/IP, Network Routing, Network Troubleshooting, Network Planning And Design, Network Protocols, Networking Hardware, General Networking, Computer Networking, Command-Line Interface, Virtual Networking, Network Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    M

    Microsoft

    Build a computer vision app with Azure Cognitive Services

    Skills you'll gain: Application Programming Interface (API), Microsoft Azure, Cloud API, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), User Accounts, Image Analysis, Artificial Intelligence, Cloud Computing, Software Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    494 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    365 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hotel Front Office Operations

    Skills you'll gain: Front Office, Telephone Skills, Hotel Operations, Guest Relations, Revenue Management, Greeting Customers, Office Procedures, Hospitality, Hospitality Management, Administrative Support and Clerical Tasks, Verbal Communication Skills, Upselling, Interpersonal Communications, Communication Strategies, Property Management Systems, Active Listening, Cross Selling, Customer Relationship Building, Computer Literacy, Operational Efficiency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Machine Learning with Apache Spark

    Skills you'll gain: Apache Spark, Machine Learning, Generative AI, PySpark, Applied Machine Learning, Model Evaluation, Supervised Learning, Apache Hadoop, Data Pipelines, Unsupervised Learning, Data Processing, Extract, Transform, Load, Classification Algorithms, Data Transformation, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    113 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Building No-Code Apps with AppSheet

    Skills you'll gain: No-Code Development, Email Automation, Business Process Automation, Application Deployment, Automation, Business Process, Workflow Management, Google Workspace, Application Design, Application Development, Application Performance Management, User Interface and User Experience (UI/UX) Design, Data Integration, Authorization (Computing), Authentications, Cloud Applications, Google Sheets, Application Lifecycle Management, User Interface (UI), Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    189 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…162163164…380

In summary, here are 10 of our most popular marketing fundamentals courses

  • Business Execution: Ops, Team Management & Communication: Coursera
  • Introduction to Scrum Master Profession: SkillUp
  • E-commerce Academy: Universidad de Palermo
  • Pillar #4: Drug Safety - Pharmacovigilance: Johns Hopkins University
  • ASP.NET for Experienced Developers: Board Infinity
  • CCNA Foundations – Networking Basics and Cisco IOS Essentials: Packt
  • Build a computer vision app with Azure Cognitive Services: Microsoft
  • Harnessing AI for Business Impact: Coursera
  • Hotel Front Office Operations: Dubai College of Tourism
  • Machine Learning with Apache Spark: IBM

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok