Universidad de Palermo

E-commerce Academy

Taught in Spanish

11,585 already enrolled


Gain insight into a topic and learn the fundamentals

Jorge Fajardo

Instructor: Jorge Fajardo


(124 reviews)

Beginner level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Desarrollar habilidades y asumir decisiones que permitan montar un negocio online y ofrecer productos o servicios en la red.

  • Indagar sobre aquellas ventajas y desventajas que sean más efectivas a la hora de ofrecer productos o servicios y construir un negocio online.

Details to know

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There are 4 modules in this course

Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.

What's included

4 videos5 readings4 quizzes3 discussion prompts

Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).

What's included

3 videos3 readings4 quizzes2 discussion prompts

Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.

What's included

3 videos3 readings4 quizzes3 discussion prompts

Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.

What's included

3 videos3 readings5 quizzes2 discussion prompts


Instructor ratings
4.8 (25 ratings)
Jorge Fajardo
Universidad de Palermo
1 Course11,585 learners

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