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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for Business Professionals

    Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Crisis Management, Organizational Structure, Marketing, Leadership and Management, Business, Vocabulary, Telecommuting, Human Resources

    4.7
    Rating, 4.7 out of 5 stars
    ·
    199 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Marketing Strategies, Marketing Planning, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Machine Learning

    Skills you'll gain: Unsupervised Learning, Microsoft Azure, Applied Machine Learning, Regression Analysis, Predictive Modeling, Machine Learning, No-Code Development, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Automation, Supervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Python 101: Develop Your First Python Program

    Skills you'll gain: Game Design, Program Development, Python Programming, Computer Programming, Scripting, Scripting Languages, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    279 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Web Application Security Testing with OWASP ZAP

    Skills you'll gain: Open Web Application Security Project (OWASP), Vulnerability Scanning, Proxy Servers, Security Testing, Penetration Testing, Vulnerability Assessments, Web Scraping, Web Applications

    4.3
    Rating, 4.3 out of 5 stars
    ·
    289 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Geospatial Techniques for Engineers

    Skills you'll gain: Geospatial Information and Technology, Spatial Analysis, GIS Software, Spatial Data Analysis, Geographic Information Systems, Geospatial Mapping, Construction Engineering, Database Management, Construction, Construction Management, ArcGIS, Global Positioning Systems, Visualization (Computer Graphics), Decision Support Systems, Building Information Modeling, As-Built Drawings, Survey Creation, AutoCAD Civil 3D, Data Manipulation, Network Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    51 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, Content Creation, Innovation, Business Strategy, Digital Transformation, Marketing Budgets, Entrepreneurial Finance, Intellectual Property, Digital Media Strategy, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Advanced Instructional Strategies in the Virtual Classroom

    Skills you'll gain: Parent Communication, Student Engagement, Student Support and Services, Teaching, Instructional Strategies, Curriculum Planning, Pedagogy, Learning Management Systems, Community Development, Instructional Design, Classroom Management, Virtual Teams, Education Software and Technology, Motivational Skills, Differentiated Instruction, Blended Learning, Relationship Building, Communication Strategies, Constructive Feedback, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    580 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    LangChain Chat with Your Data

    Skills you'll gain: LangChain, LLM Application, Large Language Modeling, Extract, Transform, Load, Data Processing, Data Import/Export, Semantic Web, Generative AI, Prompt Engineering, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    653 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Amazon Web Services

    Migrating to the AWS Cloud

    Skills you'll gain: Amazon Web Services, Data Migration, Cloud Management, Cloud Infrastructure, Cloud Security, Data Import/Export, Cloud Computing, Cloud Applications, Infrastructure Architecture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    252 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Essential English for Business Professionals: University of California, Irvine
  • Create Customer Personas in Canva: Coursera
  • Microsoft Azure Machine Learning: Microsoft
  • Python 101: Develop Your First Python Program: Coursera
  • Plan a Successful Freelancing Business : California Institute of the Arts
  • Web Application Security Testing with OWASP ZAP: Coursera
  • Geospatial Techniques for Engineers: L&T EduTech
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Advanced Instructional Strategies in the Virtual Classroom: University of California, Irvine
  • Transformative Leadership in the Circular Economy: University of Colorado Boulder

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