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There are 3 modules in this course
Explore how Microsoft Copilot is transforming business functions. Discover Copilot's AI-powered features designed to streamline interactions and improve efficiency. Learn how to harness Copilot to automate responses to routine inquiries, rapidly resolve complex issues, and even anticipate potential problems before they escalate. Explore real-world examples of how organizations have used Copilot to elevate their customer service and success initiatives. Evaluate the tangible impact of Copilot on key metrics like customer satisfaction, retention rates, and overall experience. Gain insights into best practices for integrating Copilot into your customer-facing workflows to achieve measurable improvements in your customer support operations.
By the end of this course, you'll be able to:
• Identify how Copilot can optimize marketing, sales, and customer service processes.
• Demonstrate the ability to use Copilot to optimize marketing, sales, and customer service processes.
• Assess the benefits and potential challenges of integrating Copilot into different business functions, considering factors like efficiency, effectiveness, ethical considerations, and regulatory compliance.
Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.
This module introduces learners to the applications of Microsoft Copilot in the field of security and compliance. It explores the fundamentals of generative AI, highlighting its potential and limitations. Learners will discover the various Copilot tools designed to enhance security and compliance efforts and learn how AI capabilities like natural language processing and automation can streamline workflows and improve efficiency in tasks like security investigations, compliance audits, and risk assessments. The module also delves into how Copilot can automate repetitive tasks, freeing up security professionals to focus on more strategic initiatives.
What's included
9 videos4 readings2 assignments
Show info about module content
9 videos•Total 37 minutes
Welcome to applications of Copilot in the workplace•3 minutes
Generative AI: The power and limits of AI-generated content•4 minutes
An Introduction to the Different Microsoft Copilots•7 minutes
How the Different Microsoft Copilots Are Constructed•8 minutes
Demo: Copilot features for security and compliance•2 minutes
How Copilot transforms security operations•3 minutes
Demo: Copilot’s NLP capabilities to streamline security and compliance tasks•4 minutes
Using Copilot to streamline your workday•3 minutes
Copilot's automation in action: A deep dive•3 minutes
4 readings•Total 40 minutes
How to Get Started with Microsoft Copilot•10 minutes
Copilot in action: How AI transforms security and compliance operations•10 minutes
A case study of Copilot in risk assessment•10 minutes
10 security and compliance tasks you can automate with Copilot today•10 minutes
2 assignments•Total 45 minutes
Can you identify opportunities for efficiency?•15 minutes
Automate security and compliance workflows with Copilot•30 minutes
Microsoft Copilot for marketing and sales
Module 2•2 hours to complete
Module details
This module explores how Microsoft Copilot is revolutionizing marketing and sales strategies. Discover the AI-powered tools and capabilities tailored to these functions and learn how to leverage them to drive growth and enhance customer experiences.
You’ll explore the world of personalized marketing campaigns, optimized sales processes, and improved customer engagement using Copilot. Learn to create compelling marketing copy, generate qualified leads, and track campaign performance with precision. And you’ll be introduced to how to assess the impact of Copilot on marketing ROI, sales conversion rates, and customer satisfaction through real-world examples and case studies.
What's included
10 videos2 readings2 assignments
Show info about module content
10 videos•Total 44 minutes
Using Copilot for marketing and sales•3 minutes
Copilot tools for sales and marketing•8 minutes
Copilot tools in action: A guided tour•4 minutes
Copilot: Your personalization powerhouse•5 minutes
The Copilot engagement engine•2 minutes
Demo: Crafting killer marketing copy with Copilot•3 minutes
Demo: Optimizing sales with Copilot: A step-by-step guide•4 minutes
Demo: Generating sales leads with Copilot•4 minutes
Copilot's ROI: Real-world results•7 minutes
Demo: Measuring customer satisfaction with Copilot: Tools and techniques•4 minutes
2 readings•Total 30 minutes
Examples of crafting marketing copy•20 minutes
Your Copilot tool kit•10 minutes
2 assignments•Total 45 minutes
Which Copilot tools could you use for sales and marketing?•15 minutes
Copilot's capabilities for marketing and sales•30 minutes
Copilot's capabilities for customer success and support initiatives
Module 3•2 hours to complete
Module details
This module explores how Microsoft Copilot is transforming customer success and service operations. Discover Copilot's AI-powered features designed to streamline interactions, improve efficiency, and enhance the overall customer experience. Learn how to harness Copilot to automate responses to routine inquiries, rapidly resolve complex issues, and even anticipate potential problems before they escalate. Explore real-world examples of how organizations have used Copilot to elevate their customer service and success initiatives. Evaluate the tangible impact of Copilot on key metrics like customer satisfaction, retention rates, and overall experience. Gain insights into best practices for integrating Copilot into your customer-facing workflows to achieve measurable improvements in your customer support operations.
What's included
6 videos3 readings3 assignments1 peer review
Show info about module content
6 videos•Total 23 minutes
Copilot: Your customer's best friend•2 minutes
Copilot features for customer success•7 minutes
Automating support and improving satisfaction•4 minutes
Demo: Automate email responses•3 minutes
Copilot’s impact on customer success•2 minutes
Demo: Analyze customer success metrics with Copilot•5 minutes
3 readings•Total 30 minutes
Copilot in action: Using OneNote in the workplace•10 minutes
Supercharge your customer support with Copilot•10 minutes
The Copilot effect: Real stories of improved customer success•10 minutes
3 assignments•Total 60 minutes
How can you automate customer support with Copilot?•15 minutes
Project: Create a marketing campaign and navigate a security breach Part 1•15 minutes
How can you enhance customer success and support initiatives with Copilot?•30 minutes
1 peer review•Total 15 minutes
Project: Create a marketing campaign and navigate a security breach Part 2•15 minutes
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