About this Specialization

Este Programa de Cursos Integrados tem como objetivocobrir os pontos essenciais de gestão estratégica nas organizações. São abordados os conceitos dos principais modelos de estratégia, o processo estratégico, o marketing voltado à estratégia, a gestão financeira ligada à estratégia e a liderança estratégica. Ao final, você será capaz de identificar: - Os principais modelos de estratégia e em que situações cada um deles pode ser mais eficiente; - O processo estratégico nas organizações, seu planejamento; - A conexão entre estratégia e marketing; - O papel do stakeholder frente à estratégia organizacional; - As ferramentas de finanças para a gestão estratégica; - Os principais conceitos de liderança estratégica.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 5 months to complete
Suggested pace of 7 hours/week
Portuguese (Brazilian)
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 5 months to complete
Suggested pace of 7 hours/week
Portuguese (Brazilian)

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 4 Courses in this Specialization

Course1

Course 1

Estratégia de Negócios

Course2

Course 2

Planejamento Estratégico e Finanças Estratégicas

Course3

Course 3

Liderança Estratégica

Course4

Course 4

Marketing Estratégico

Offered by

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Fundação Instituto de Administração

Frequently Asked Questions

More questions? Visit the Learner Help Center.