Fundação Instituto de Administração

Estratégia de Negócios

This course is part of Roadmap para a Estratégia Specialization

Taught in Portuguese (Brazil)

João Maurício Gama Boaventura
Paulo Simas

Instructors: João Maurício Gama Boaventura

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

35 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

35 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Roadmap para a Estratégia Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

Este módulo aborda a visão do estruturalismo e a explicação da influência da indústria no desempenho empresarial. Apresenta os modos de posicionamento. Introduz o conceito de criação e apropriação de valor, de vantagem competitiva e do modelo da cadeia de valor.

What's included

9 videos15 readings7 quizzes

Este módulo aborda a visão estratégica de competências organizacionais e de seus principais modelos: competências essenciais, modelo da visão baseada em recursos - VRIO e competências dinâmicas. Apresenta, também, a perspectiva dos stakeholders frente à estratégia organizacional.

What's included

8 videos14 readings7 quizzes

Este módulo se fundamenta na teoria jogos para discutir modelos de estratégia. Mais especificamente, serão apresentados e discutidos os modelos de co-opetição e da matriz de jogos estratégicos.

What's included

10 videos16 readings7 quizzes

Este módulo aborda o modelo de redes de negócio, que transcende o nível de análise de empresa para o supra-empresarial e a dimensão de mercado para o não mercado.

What's included

6 videos12 readings7 quizzes

Este módulo aborda o modelo da Estratégia do Oceano Azul, a qual se baseia na criação e captura de uma nova demanda por meio da atuação em um mercado não disputado pelas demais empresas.

What's included

12 videos24 readings7 quizzes

Instructors

João Maurício Gama Boaventura
Fundação Instituto de Administração
4 Courses1,497 learners
Paulo Simas
Fundação Instituto de Administração
1 Course493 learners

Offered by

Recommended if you're interested in Business Strategy

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