Fundação Instituto de Administração

Marketing Estratégico

This course is part of Roadmap para a Estratégia Specialization

Taught in Portuguese (Brazil)

Isis Koelle

Instructor: Isis Koelle

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

32 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

32 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Roadmap para a Estratégia Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

O que, afinal, é Marketing? Este módulo aborda esta conhecida função empresarial sobre um olhar diferente: aquele que busca fundamentar o Marketing como a melhor forma de uma firma gerar relações profícuas e de geração de valor com clientes.

What's included

6 videos15 readings7 quizzes

A melhor maneira de se iniciar uma conversa sobre Marketing é reforçar o fato de que é preciso compreender clientes. Este módulo traz uma introdução aos principais elementos do comportamento do consumidor.

What's included

6 videos12 readings7 quizzes

Neste módulo, busca-se compreender o que são mercados e se rascunha os principais modos de mensurá-los. Além disso, fundamenta-se nas noções de Segmento e Nicho.

What's included

6 videos12 readings7 quizzes

Neste módulo, introduzimos os principais fundamentos para compreensão e definição de posicionamento de marcas. Em particular, debate-se o instrumento do “Positioning Statement” que dá clareza ao valor percebido pelo cliente.

What's included

6 videos12 readings7 quizzes

Instructor

Isis Koelle
Fundação Instituto de Administração
1 Course261 learners

Offered by

Recommended if you're interested in Business Strategy

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