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Fundação Instituto de Administração

Marketing Estratégico

Isis Koelle

Instructor: Isis Koelle

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

32 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

32 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

28 assignments

Taught in Portuguese (Brazil)

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Build your subject-matter expertise

This course is part of the Roadmap para a Estratégia Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

O que, afinal, é Marketing? Este módulo aborda esta conhecida função empresarial sobre um olhar diferente: aquele que busca fundamentar o Marketing como a melhor forma de uma firma gerar relações profícuas e de geração de valor com clientes.

What's included

6 videos15 readings7 assignments

A melhor maneira de se iniciar uma conversa sobre Marketing é reforçar o fato de que é preciso compreender clientes. Este módulo traz uma introdução aos principais elementos do comportamento do consumidor.

What's included

6 videos12 readings7 assignments

Neste módulo, busca-se compreender o que são mercados e se rascunha os principais modos de mensurá-los. Além disso, fundamenta-se nas noções de Segmento e Nicho.

What's included

6 videos12 readings7 assignments

Neste módulo, introduzimos os principais fundamentos para compreensão e definição de posicionamento de marcas. Em particular, debate-se o instrumento do “Positioning Statement” que dá clareza ao valor percebido pelo cliente.

What's included

6 videos12 readings7 assignments

Instructor

Isis Koelle
Fundação Instituto de Administração
1 Course348 learners

Offered by

Recommended if you're interested in Business Strategy

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