Fundação Instituto de Administração

Estratégia de Negócios

João Maurício Gama Boaventura
Paulo Simas

Instructors: João Maurício Gama Boaventura

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

35 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

35 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

35 assignments

Taught in Portuguese (Brazil)

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This course is part of the Roadmap para a Estratégia Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course

Este módulo aborda a visão do estruturalismo e a explicação da influência da indústria no desempenho empresarial. Apresenta os modos de posicionamento. Introduz o conceito de criação e apropriação de valor, de vantagem competitiva e do modelo da cadeia de valor.

What's included

9 videos15 readings7 assignments

Este módulo aborda a visão estratégica de competências organizacionais e de seus principais modelos: competências essenciais, modelo da visão baseada em recursos - VRIO e competências dinâmicas. Apresenta, também, a perspectiva dos stakeholders frente à estratégia organizacional.

What's included

8 videos14 readings7 assignments

Este módulo se fundamenta na teoria jogos para discutir modelos de estratégia. Mais especificamente, serão apresentados e discutidos os modelos de co-opetição e da matriz de jogos estratégicos.

What's included

10 videos16 readings7 assignments

Este módulo aborda o modelo de redes de negócio, que transcende o nível de análise de empresa para o supra-empresarial e a dimensão de mercado para o não mercado.

What's included

6 videos12 readings7 assignments

Este módulo aborda o modelo da Estratégia do Oceano Azul, a qual se baseia na criação e captura de uma nova demanda por meio da atuação em um mercado não disputado pelas demais empresas.

What's included

12 videos24 readings7 assignments

Instructors

João Maurício Gama Boaventura
Fundação Instituto de Administração
4 Courses1,957 learners
Paulo Simas
Fundação Instituto de Administração
1 Course668 learners

Offered by

Recommended if you're interested in Business Strategy

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